Sustainable marketing : managerial-ecological issues / Donald A. Fuller.

By: Fuller, Donald A .

Material type: materialTypeLabel

BookPublisher: Thousand Oaks, Calif. : Sage Publications, c1999Description: xi, 395 p. : ill. ; 23 cm. + pbk.ISBN: 0761912185; 0761912193 .Subject(s): Green marketing

| Consumption (Economics)

DDC classification: 658.8

Contents:

Sustainable marketing: an overview -- New decision boundaries: the product system life cycle -- Sustainable marketing strategies -- Sustainable products -- Sustainable channel networks -- Sustainable marketing communications -- Sustainable pricing -- Markets and market development

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
General Lending	MTU Bishopstown Library Lending	658.8 (Browse shelf(Opens below))	1	Available		00075072

Total holds: 0

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Enhanced descriptions from Syndetics:

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials > products > consumption > disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.

Bibliography: p. 363-380. - Includes index.

Table of contents provided by Syndetics

Sustainable Marketing
An Overview
New Decision Boundaries
The Product System Life-Cycle
Sustainable Marketing Strategies
Sustainable Products
Sustainable Channel Networks
Sustainable Marketing Communications
Sustainable Pricing
Markets and Market Development

Author notes provided by Syndetics

Donald A. Fuller is Associate Professor of Marketing, University of Central Florida