The McDonaldization of society : an investigation into the changing character of contemporary social life / George Ritzer.
By: Ritzer, George
.
Material type: 
BookPublisher: Thousand Oaks, CA ; London : Pine Forge Press, 1996Edition: 2nd ed.Description: xxi, 265 p. ; 24 cm. + pbk.ISBN: 0803990766 (v) (hbk); 0803990774 (m) (pbk).Subject(s): Social structure -- United States | Management -- Social aspects -- United States | Fast food restaurants -- Social aspects -- United States | Rationalization (Psychology) | United States -- Social conditions -- 1980-DDC classification: 306.0973 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 306.0973 (Browse shelf(Opens below)) | 1 | Available | 00075782 |
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Enhanced descriptions from Syndetics:
The First Edition of The McDonaldization of Society has been an international bestseller and acclaimed worldwide, largely because of its effectiveness in conveying the `sociological imagination′. The power of sociology is in its abstract concepts, but this also makes it extremely hard to teach. George Ritzer takes students to a world they know and it encourages them to see it in an alternative perspective. The Revised Edition is more streamlined and reflects the fact that `McDonaldization′ has been an increasingly global phenomenon over the last three years.
Bibliography: (pages 239-243) and index.
An introduction to McDonaldization -- McDonaldization and its precursors: From the iron cage to the fast-food factory -- Efficiency: Driving through the magic kingdom munching on finger food -- Calculability: Big Macs and Little chips -- Predictability: It never rains on those little houses on the hillside -- Control: Human and nonhuman robots -- The irrationality of rationality: Traffic jams on those "happy trails" -- The iron cage of McDonaldization? -- Frontiers of McDonaldization: birth, death and beyond -- A practical guide for living in a McDonaldized society.