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Case studies in international marketing / by Arnold K. Weinstein, Kenneth H. F. Fargher.
By: Weinstein, Arnold K.
Contributor(s): Fargher, Kenneth H. F.
Material type:
BookPublisher: London : Edward Arnold, 1970Description: viii, 210 p. : ill ; 24 cm.ISBN: 0713132264.Subject(s): Export marketing
DDC classification: 658.83
Contents:
The decision to enter into international marketing -- Marketing research for international marketing -- Organization problems in international marketing -- Product management in international marketing -- Managing channels of distribution -- The management of promotion in international marketing -- Pricing decisions in international marketing
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.83 (Browse shelf(Opens below)) | 1 | Available | 00033518 |
Total holds: 0
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The decision to enter into international marketing -- Marketing research for international marketing -- Organization problems in international marketing -- Product management in international marketing -- Managing channels of distribution -- The management of promotion in international marketing -- Pricing decisions in international marketing