Corporate strategy for tourism / John Tribe.
By: Tribe, John
.
Material type: 
BookSeries: Tourism and hospitality management series.Publisher: London : International Thomson Business Press, 1997Description: xviii, 214 p. ; 21 cm. + pbk.ISBN: 0415142040.Subject(s): Tourism -- ManagementDDC classification: 338.4791 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00069596 | ||
| General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00069595 |
Enhanced descriptions from Syndetics:
Addressing questions of corporate strategy in tourism, this text guides the reader through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. Examples and illustrative theories of corporate strategy are included.
Bibliography: (pages 200-205) and index.
Part 1: Introduction -- Corporate strategy for tourism: Introduction and overview -- Objectives, missions and expectations for tourism organizations -- Part 2: Strategic analysis -- Analysing the external environment for tourism organizations: PEST -- Tourism organizations: Competition, resources and SWOT analysis -- Part 3: Strategic choice -- Tourism corporate strategies -- Evaluation of tourism corporate strategies -- Part 4: Strategy implementation and monitoring -- Corporate planning -- Managing and monitoring change.