Survey research methods / Floyd J. Fowler.

By: Fowler, Floyd J .

Material type: materialTypeLabel

BookSeries: Applied social research methods series ; vol. 1.Publisher: Newbury Park : Sage Publications, 1993Edition: 2nd edition.Description: x, 156 p. ; 22 cm.ISBN: 0803950489; 0803950497 .Subject(s): Social surveys

DDC classification: 300.72

Contents:

Introduction -- Sampling -- Nonresponse: Implementing a sample design -- Methods of data collection -- Designing questions to be good measures -- Designing and evaluating survey questions -- Survey interviewing -- Preparing survey data for analysis -- Ethical issues in survey research -- Providing information about survey methods -- Survey error in perspective.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
General Lending	MTU Bishopstown Library Lending	300.72 (Browse shelf(Opens below))	1	Available		00070980

Total holds: 0

Browsing MTU Bishopstown Library shelves, Shelving location: Lending Close shelf browser (Hides shelf browser)

Previous								Next
Previous	300.72 Practical social research : project work in the community /	300.72 The landscape of qualitative research : theories and issues /	300.72 Social research : issues, methods and process /	300.72 Survey research methods /	300.72 Social research : philosophy, politics and practice /	300.72 Basics of qualitative research : techniques and procedures for developing grounded theory /	300.72 Secondary research : information sources and methods /	Next

Enhanced descriptions from Syndetics:

This new edition of the bestselling Survey Research Methods aims to give those who collect, analyze or read about survey data a sound basis for evaluating data collection procedures. With an emphasis on the importance of minimizing nonsampling errors through good question design, good quality interviewing and high response rates, this book will help readers understand the relationship of the details of data collection to figures and statistics based on the survey.

Presenting the most up-to-date methodological knowledge on survey research, the new edition covers: the role of microcomputers in data collection and data entry procedures; the latest research findings on the training and supervision of interviewers; and significant developments in question design and evaluation.

Includes bibliographical references (pages 149-153) and index.

Table of contents provided by Syndetics

Preface
1 Introduction
Reasons for Surveys
The Components of Surveys
Purposes and Goals of This Text
2 Sampling
The Sample Frame
Selecting a One-Stage Sample
Multistage Sampling
Making Estimates From Samples and Sampling Errors
How Big Should a Sample Be?
Sampling Error as a Component of Total Survey Error
Exercise
3 Nonresponse: Implementing a Sample Design
Calculating Response Rates
Bias Associated With Nonresponse
Reducing Nonresponse in Telephone or Personal Interview Surveys
Reducing Nonresponse to Mail Surveys
Reducing Nonresponse to Internet Surveys
Multimode Data Collection
Correcting for Nonresponse
Nonprobability (or Modified Probability) Samples
Nonresponse as a Source of Error
Exercise
4 Methods of Data Collection
Major Issues in Choosing a Strategy
Summary Comparison of Methods
Conclusion
Exercise
5 Designing Questions to Be Good Measures
Increasing the Reliability of Answers
Avoiding Multiple Questions
Types of Measures/Types of Questions
Increasing the Validity of Factual Reporting
Increasing the Validity of Answers Describing Subjective States
Question Design and Error
Exercises
6 Evaluating Survey Questions and Instruments
Defining Objectives
Preliminary Question Design Steps
Presurvey Evaluation
Design, Format, and Layout of Survey Instruments
Field Pretests
Survey Instrument Length
Conclusion
Exercise
7 Survey Interviewing
Overview of Interviewer Job
Interviewer Recruitment and Selection
Training Interviewers
Supervision
Survey Questions
Interviewing Procedures
Validation of Interviews
The Role of Interviewing in Survey Error
Exercise
8 Preparing Survey Data for Analysis
Formatting a Data File
Constructing a Code
Approaches to Coding and Data Entry
Data Cleaning
Coding and Data Reduction as Sources of Errors in Surveys
9 Ethical Issues in Survey Research
Informing Respondents
Protecting Respondents
Benefits to Respondents
Ethical Responsibilities to Interviewers
Conclusion
10 Providing Information About Survey Methods
Exercise
11 Survey Error in Perspective
The Concept of Total Survey Design
Error in Perspective
Conclusion
References
Index
About the Author

Author notes provided by Syndetics

Floyd J. Fowler, Jr., a graduate of Wesleyan University, received a Ph.D. in Social Psychology from the University of Michigan in 1966. He has spent most of the time since then at the Center for Survey Research at the University of Massachusetts-Boston