MTU Cork Library Catalogue

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Cases in strategic management / Fred R. David.

By: David, Fred R.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1997Edition: 6th ed.Description: xxix, 659 p. : col.ill, maps ; 26 cm. + pbk.ISBN: 0135654580.Subject(s): Strategic planning -- Case studiesDDC classification: 658.4012
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.4012 (Browse shelf(Opens below)) 1 Available 00070271
Total holds: 0

Enhanced descriptions from Syndetics:

Utilizing a conversational style, this revised study of strategic management has a practitioner-oriented perspective, and is provided with numerous experiential exercises and up-to-date cases. Like its predecessors, it integrates three themes: globalization, the natural environment and technology.

Previous ed.: 1995.

Bibliography: p. 658-659.

Table of contents provided by Syndetics

  • Service Companies
  • Retailing--Industry Note (p. 1)
  • The Limited, Inc.--1998 (p. 7)
  • Wal-Mart Stores, Inc.--1998 (p. 24)
  • Dayton Hudson Corporation--1998 (p. 40)
  • Gaming--Industry Note (p. 54)
  • Circus Circus Enterprises, Inc.--1998 (p. 60)
  • Harrah's Entertainment, Inc.--1998 (p. 74)
  • Banking--Industry Note (p. 85)
  • Banc One Corporation--1998 (p. 93)
  • Citicorp--1998 (p. 105)
  • Zoos
  • Audubon Zoo--1997 (p. 117)
  • Riverbanks Zoological Park and Botanical Garden--1997 (p. 133)
  • Railroads
  • Dakota, Minnesota, and Eastern Railroad Corporation--1997 (p. 144)
  • Railtex, Inc.--1998 (p. 162)
  • Transportation
  • Greyhound Lines, Inc.--1998 (p. 174)
  • Carnival Corporation--1998 (p. 186)
  • Southwest Airlines Co.--1998 (p. 202)
  • Churches
  • Central United Methodist Church--1998 (p. 211)
  • Elkins Lake Baptist Church--1997 (p. 225)
  • Grace Lutheran Church--1997 (p. 236)
  • Not-for-Profit Club
  • Classic Car Club of America, Inc.--1997 (p. 253)
  • Manufacturing Companies
  • Transportation
  • Harley-Davidson, Inc.--1998 (p. 266)
  • Winnebago Industries, Inc.--1998 (p. 281)
  • Personal Care--Industry Note (p. 293)
  • Avon Products, Inc.--1998 (p. 299)
  • Revlon, Inc.--1998 (p. 310)
  • Tobacco--Industry Note (p. 323)
  • UST, Inc.--1998 (p. 327)
  • Swisher International Group, Inc.--1998 (p. 341)
  • Processed Food--Industry Note (p. 355)
  • Campbell Soup Co.--1998 (p. 360)
  • Pilgrim's Pride Corp.--1998 (p. 372)
  • H.J. Heinz Company--1998 (p. 384)
  • Aerospace--Industry Note (p. 398)
  • Boeing--1998 (p. 405)
  • Computers--Industry Note (p. 415)
  • Apple Computer, Inc.--1998 (p. 424)
  • America Online, Inc.--1998 (p. 434)
  • Medical Equipment--Industry Note (p. 448)
  • Stryker Corporation--1998 (p. 452)
  • Biomet, Inc.--1998 (p. 466)
  • Magazine Publishing--Industry Note (p. 476)
  • Playboy Enterprises, Inc.--1998 (p. 481)
  • Athletic Footwear--Industry Note (p. 494)
  • Nike, Inc.--1998 (p. 497)
  • Machinery
  • E.L. Nickell Company--1998 (p. 514)

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