Cases in strategic management / Fred R. David.
By: David, Fred R.
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1997Edition: 6th ed.Description: xxix, 659 p. : col.ill, maps ; 26 cm. + pbk.ISBN: 0135654580.Subject(s): Strategic planning -- Case studiesDDC classification: 658.4012Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 658.4012 (Browse shelf(Opens below)) | 1 | Available | 00070271 |
Enhanced descriptions from Syndetics:
Utilizing a conversational style, this revised study of strategic management has a practitioner-oriented perspective, and is provided with numerous experiential exercises and up-to-date cases. Like its predecessors, it integrates three themes: globalization, the natural environment and technology.
Previous ed.: 1995.
Bibliography: p. 658-659.
Table of contents provided by Syndetics
- Service Companies
- Retailing--Industry Note (p. 1)
- The Limited, Inc.--1998 (p. 7)
- Wal-Mart Stores, Inc.--1998 (p. 24)
- Dayton Hudson Corporation--1998 (p. 40)
- Gaming--Industry Note (p. 54)
- Circus Circus Enterprises, Inc.--1998 (p. 60)
- Harrah's Entertainment, Inc.--1998 (p. 74)
- Banking--Industry Note (p. 85)
- Banc One Corporation--1998 (p. 93)
- Citicorp--1998 (p. 105)
- Zoos
- Audubon Zoo--1997 (p. 117)
- Riverbanks Zoological Park and Botanical Garden--1997 (p. 133)
- Railroads
- Dakota, Minnesota, and Eastern Railroad Corporation--1997 (p. 144)
- Railtex, Inc.--1998 (p. 162)
- Transportation
- Greyhound Lines, Inc.--1998 (p. 174)
- Carnival Corporation--1998 (p. 186)
- Southwest Airlines Co.--1998 (p. 202)
- Churches
- Central United Methodist Church--1998 (p. 211)
- Elkins Lake Baptist Church--1997 (p. 225)
- Grace Lutheran Church--1997 (p. 236)
- Not-for-Profit Club
- Classic Car Club of America, Inc.--1997 (p. 253)
- Manufacturing Companies
- Transportation
- Harley-Davidson, Inc.--1998 (p. 266)
- Winnebago Industries, Inc.--1998 (p. 281)
- Personal Care--Industry Note (p. 293)
- Avon Products, Inc.--1998 (p. 299)
- Revlon, Inc.--1998 (p. 310)
- Tobacco--Industry Note (p. 323)
- UST, Inc.--1998 (p. 327)
- Swisher International Group, Inc.--1998 (p. 341)
- Processed Food--Industry Note (p. 355)
- Campbell Soup Co.--1998 (p. 360)
- Pilgrim's Pride Corp.--1998 (p. 372)
- H.J. Heinz Company--1998 (p. 384)
- Aerospace--Industry Note (p. 398)
- Boeing--1998 (p. 405)
- Computers--Industry Note (p. 415)
- Apple Computer, Inc.--1998 (p. 424)
- America Online, Inc.--1998 (p. 434)
- Medical Equipment--Industry Note (p. 448)
- Stryker Corporation--1998 (p. 452)
- Biomet, Inc.--1998 (p. 466)
- Magazine Publishing--Industry Note (p. 476)
- Playboy Enterprises, Inc.--1998 (p. 481)
- Athletic Footwear--Industry Note (p. 494)
- Nike, Inc.--1998 (p. 497)
- Machinery
- E.L. Nickell Company--1998 (p. 514)