Changing strategic direction : practical insights into opportunity driven business development / Peter Skat-Rordam ; in association with Daniel F. Muzyka.
By: Skat-Rørdam, Peter
.
Contributor(s): Muzyka, Daniel F.
Material type: 
BookPublisher: Copenhagen : Handelshojskolens forlag : Distribution, Munksgaard International Publishers, 1999Description: 166 p. ; 24 cm.ISBN: 8716134303.Subject(s): Strategic planningDDC classification: 658.4012 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.4012 (Browse shelf(Opens below)) | 1 | Available | 00075676 |
Enhanced descriptions from Syndetics:
This new and refreshingly simple step-by-step opportunity approach to strategy development emphasizes the pursuit of business opportunities as a way to generate growth while escaping the strategic planning "tyranny." Five cases show how companies have made remarkable changes in strategic direction and have achieved exceptional results. The book provides inspirational reading for business managers and academicians.
Includes bibliographical references (p. 165-166).
Changing strategic direction -- Forces behind market change and the new wave of strategic thinking -- Case stories -- How five companies changed strategic direction -- Applying an opportunity-driven approach to business development -- Final remarks.