Desktop publishing by design / Ronnie Shushan, Don Wright and Ricardo Birmele.
By: Shushan, Ronnie.
Contributor(s): Wright, Don | Birmele, Ricardo.
Material type: BookPublisher: Redmond, Wash. : Microsoft Press, 1991Edition: Ventura publisher edition.Description: xiii, 345 p. : ill. ; 28 cm.ISBN: 1556152655 .Subject(s): Ventura publisher (Computer file) | Desktop publishingDDC classification: 686.22Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 686.22 (Browse shelf(Opens below)) | 1 | Available | 00020357 |
Enhanced descriptions from Syndetics:
Even the most undisciplined of today's graphic styles are based on a traditional repertoire of visual principles, clearly presented here as they apply to business publications in the desktop-publishing environment. The elements of design section and the portfolio section (various formats for promotions, periodicals, and data)--comprising half the book--are virtually identical in the two By design books (see following entry), but the hands-on projects are specific to the software. Annotation(c) 2003 Book News, Inc., Portland, OR (booknews.com)
Includes bibliographical references (pages 316-325) and index.
Section 1: The elements of design -- Effective communication in an information environment -- The principles of Typography -- Creating a Grid: The underlying structure of page composition -- The circular nature of planning and doing -- Section 2: A Design Portfolio -- Introduction to the Portfolio -- Promotions: Flyers, Posters, Folders and Brochures -- Periodicals: Newsletters, Journals and Magazines -- Data: Catalogs, Data Sheets, Financials and forms -- Section 3: Hands-on projects -- Introduction to the projects -- Project 1. A simple certificate for ventura novices -- Project 2. Two invitations with variations on each -- Project 3. A simple one-column format for newsletters and reports -- Project 4. A Two-column Newsletter: Two "looks" using the same grid -- Project 5. A flyer with a coupon -- Project 6. A Tabloid Ad with Photographs and Display Typography -- Project 7. Using ventura with a database.