MTU Cork Library Catalogue

Syndetics cover image
Image from Syndetics

Successful tourism marketing : a practical handbook / Susan Briggs.

By: Briggs, Susan.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 1997Description: 207 p. ; 24 cm. + pbk.ISBN: 0749421231 .Subject(s): Tourism -- MarketingDDC classification: 338.4791
Contents:
Introduction -- Section one: The tourism industry -- Section two: Developing a marketing plan -- Section three: Promotional tools -- Section four: Case studies and examples of good marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 338.4791 (Browse shelf(Opens below)) 1 Available 00015438
General Lending MTU Bishopstown Library Lending 338.4791 (Browse shelf(Opens below)) 1 Available 00068442
Total holds: 0

Enhanced descriptions from Syndetics:

Toruism is a lucrative industry, and the vast majority of people employed in the field have little or no formal qualifications related to tourism. Marketing is a particularly important aspect in this area of the subject, and this text provides a practical guide to equip tourism professionals and students alike with the skills necesssary to deal with real-life situations.

Includes index.

Introduction -- Section one: The tourism industry -- Section two: Developing a marketing plan -- Section three: Promotional tools -- Section four: Case studies and examples of good marketing.

Table of contents provided by Syndetics

  • Section one The tourism industry
  • The travel trade
  • Needs of the travel trade
  • Schools and educational travel
  • Overseas markets
  • Section two Developing a marketing plan
  • What is marketing? Elements of a marketing plan
  • Current situation
  • Marketing objectives
  • Conducting a SWOT analysis
  • Competitor analysis
  • Competitive advantage
  • Market research
  • Survey methods
  • Identifying target markets
  • Monitoring and evaluation
  • Checklist - marketing action plan
  • Sample marketing plan - Portobello, London
  • Section three Promotional tools
  • Introduction
  • Selecting promotional tools
  • Choosing promotional messages
  • Brochures and print material
  • Public relations
  • Advertising
  • Using the Internet
  • Direct mail
  • Sales activities
  • Exhibitions
  • Marketing consortia
  • Working with tourist boards
  • Working with consultants
  • Section four Case studies and examples of good marketing

Powered by Koha