Successful tourism marketing : a practical handbook / Susan Briggs.
By: Briggs, Susan
.
Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00015438 | ||
General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00068442 |
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Enhanced descriptions from Syndetics:
Toruism is a lucrative industry, and the vast majority of people employed in the field have little or no formal qualifications related to tourism. Marketing is a particularly important aspect in this area of the subject, and this text provides a practical guide to equip tourism professionals and students alike with the skills necesssary to deal with real-life situations.
Includes index.
Introduction -- Section one: The tourism industry -- Section two: Developing a marketing plan -- Section three: Promotional tools -- Section four: Case studies and examples of good marketing.
Table of contents provided by Syndetics
- Section one The tourism industry
- The travel trade
- Needs of the travel trade
- Schools and educational travel
- Overseas markets
- Section two Developing a marketing plan
- What is marketing? Elements of a marketing plan
- Current situation
- Marketing objectives
- Conducting a SWOT analysis
- Competitor analysis
- Competitive advantage
- Market research
- Survey methods
- Identifying target markets
- Monitoring and evaluation
- Checklist - marketing action plan
- Sample marketing plan - Portobello, London
- Section three Promotional tools
- Introduction
- Selecting promotional tools
- Choosing promotional messages
- Brochures and print material
- Public relations
- Advertising
- Using the Internet
- Direct mail
- Sales activities
- Exhibitions
- Marketing consortia
- Working with tourist boards
- Working with consultants
- Section four Case studies and examples of good marketing