Expert systems in tourism marketing / Luiz Moutinho, Bruce Curry, and Paulo Rita.
By: Moutinho, Luiz
.
Contributor(s): Curry, Bruce | Rita, Paulo.
Material type: 
BookSeries: Issues in tourism series.Publisher: New York : Routledge, 1996Description: x, 214 p. : ill. ; 23 cm.ISBN: 0415093163.Subject(s): Tourism -- Management | Management information systemsDDC classification: 338.4791
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00010149 |
Enhanced descriptions from Syndetics:
This text presents developments, applications and key managerial implications related to the utilization of expert and knowledge-based systems in tourism marketing. Key areas covered include: artificial intelligence and expert systems; computers and management decision-making processes; the use of expert systems in tourism and marketing; strategic marketing decisions in tourism; and trends and future developments. The predominant focus is on looking at how expert systems in tourism marketing practice are being applied, covering tourism planning, destination development, site locator analysis, competitive positioning strategy, foreign market assessment and promotion budget allocation. Developing conceptual frameworks for analysis and offering theoretical insights, this work should be of use to researchers interested in learning more about this important area.
Includes bibliographical references and index.