MTU Cork Library Catalogue

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Service design [electronic book] : from insight to implementation / Andy Polaine, Lavrans Lovlie and Ben Reason.

By: Polaine, Andrew [author].
Contributor(s): Løvlie, Lavrans, 1969- [author] | Reason, Ben, 1972- [author].
Material type: materialTypeLabelBookPublisher: Brooklyn, New York : Rosenfeld Media, [2013]Copyright date: ©2013Description: online resource (xiv, 202 pages) : illustrations (some color).Content type: text Media type: computer Carrier type: online resourceISBN: 9781933820330 (paperback); 9781933820613 (e-Book).Subject(s): Business planning -- Social aspects | Industries -- Social aspectsDDC classification: 658.408 Online resources: e-Book
Contents:
Insurance is a service, not a product -- The nature of service design -- Understanding people and relationships -- Turning research into insight and action -- Describing the service ecology -- Developing the service proposition -- Prototyping service experiences -- Measuring services -- The challenges facing service design.
Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
e-BOOK MTU Bishopstown Library eBook 658.408 (Browse shelf(Opens below)) Not for loan MTU Cork MA MSC in UX & SD - recommended reading.
e-BOOK MTU Bishopstown Library eBook 658.408 (Browse shelf(Opens below)) Not for loan MTU Cork MA MSC in UX & SD - recommended reading.
e-BOOK MTU Bishopstown Library eBook 658.408 (Browse shelf(Opens below)) Not for loan MTU Cork MA MSC in UX & SD - recommended reading.
Total holds: 0

Enhanced descriptions from Syndetics:

"An easy-to-read introduction to service design, with great examples from one of the world's leading service design agencies. A 'must read' for anyone who wants to become familiar with service design in theory, methods, and practice!" --Prof. Birgit Mager, President, Service Design Network gGmbH

Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.

Includes index.

Insurance is a service, not a product -- The nature of service design -- Understanding people and relationships -- Turning research into insight and action -- Describing the service ecology -- Developing the service proposition -- Prototyping service experiences -- Measuring services -- The challenges facing service design.

MTU Cork MA MSC in UX & SD - recommended reading.

Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.

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