Strategic writing for UX [electronic book] : drive engagement, conversion, and retention with every word / Torrey Podmajersky.

By: Podmajersky, Torrey [author].

Material type: materialTypeLabel

BookPublisher: Sebastopol, Ca: O'Reilly Media, [2019]Copyright date: ©2019Description: online resource (xiii, 178 pages) : color illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781492049395 (paperback); 9781492049364 (e-Book).Subject(s): User interfaces (Computer systems) -- Design

DDC classification: 005.437 Online resources: e-Book Summary: Now You're Having the Right Conversation4: Apply UX Text Patterns; Titles; Buttons, Links, and Other Commands; Descriptions; Empty States; Labels; Controls; Text Input Fields; Transitional Text; Confirmation Messages; Notifications; Errors; Summary: Use Patterns as a Place to Start; 5: Edit, Because They Didn't Go There to Read; Editing in Four Phases; Purposeful; Concise; Conversational; Clear; Summary: Use UX Text to Help People Move Forward; 6: Measuring UX Content Effectiveness; Direct Measurement of UX Content; Researching UX Content; UX Content HeuristicsSummary: If You Like It, Put a Value on It7: Tools of the UX Writing Trade; Write for the Context; Managing Content Review; Publishing the Text; Tracking the Content Work to Be Done; Summary: The Tools Are a Means to an End; 8: A 30/60/90-Day Plan; The First 30 Days, AKA Phase 1: What and Who; 30-60 Days, AKA Phase 2: Fires and Foundations; 60-90 Days, AKA Phase 3: Rapid Growth; Summary: To Fix the Words, Build Strong Foundations; 9: What to Do First; Decide What Is Urgent and What Is Important; Ground the Content in Empathy; Introducing UX Content to the TeamSummary: Use UX Content to Meet Your Goals[Index]; About the Author

Holdings
Item type	Current library	Call number	Status	Notes
e-BOOK	MTU Bishopstown Library eBook	005.437 (Browse shelf(Opens below))	Not for loan	MTU Cork MA MSC in UX & SD - recommended reading.
e-BOOK	MTU Bishopstown Library eBook	005.437 (Browse shelf(Opens below))	Not for loan	MTU Cork MA MSC in UX & SD - recommended reading.
e-BOOK	MTU Bishopstown Library eBook	005.437 (Browse shelf(Opens below))	Not for loan	MTU Cork MA MSC in UX & SD - recommended reading.

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Enhanced descriptions from Syndetics:

When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.

Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that's purposeful, concise, conversational, and clear

Includes index

Now You're Having the Right Conversation4: Apply UX Text Patterns; Titles; Buttons, Links, and Other Commands; Descriptions; Empty States; Labels; Controls; Text Input Fields; Transitional Text; Confirmation Messages; Notifications; Errors; Summary: Use Patterns as a Place to Start; 5: Edit, Because They Didn't Go There to Read; Editing in Four Phases; Purposeful; Concise; Conversational; Clear; Summary: Use UX Text to Help People Move Forward; 6: Measuring UX Content Effectiveness; Direct Measurement of UX Content; Researching UX Content; UX Content Heuristics

If You Like It, Put a Value on It7: Tools of the UX Writing Trade; Write for the Context; Managing Content Review; Publishing the Text; Tracking the Content Work to Be Done; Summary: The Tools Are a Means to an End; 8: A 30/60/90-Day Plan; The First 30 Days, AKA Phase 1: What and Who; 30-60 Days, AKA Phase 2: Fires and Foundations; 60-90 Days, AKA Phase 3: Rapid Growth; Summary: To Fix the Words, Build Strong Foundations; 9: What to Do First; Decide What Is Urgent and What Is Important; Ground the Content in Empathy; Introducing UX Content to the Team

Use UX Content to Meet Your Goals[Index]; About the Author

MTU Cork MA MSC in UX & SD - Recommended reading.

Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.

Universal Design Collection

Table of contents provided by Syndetics

Preface (p. ix)
Chapter 1 Why: Meet the Goals of People and the Organization (p. 1)
Align the Goals of the People and the Organization (p. 2)
Choose Content to Meet the Goals (p. 4)
Identify Purposes, Opportunities, and Constraints (p. 11)
Imagine and Test Solutions (p. 12)
Summary: Words Make Experiences Work (p. 14)
Chapter 2 Voice: They Recognize You (p. 15)
Three Example Experiences (p. 16)
Creating a Voice Chart (p. 18)
Using the Voice Chart as a Decision-Making and Iteration Tool (p. 31)
Summary: Lift Every Voice (p. 35)
Chapter 3 Conversation for Content-First Design (p. 37)
Face-to-Face, Full-Body Design (p. 38)
Transforming the Conversation into an Experience (p. 42)
Summary: Now You're Having the Right Conversation (p. 45)
Chapter 4 Apply UX Text Patterns (p. 47)
Titles (p. 48)
Buttons, Links, and Other Commands (p. 53)
Descriptions (p. 58)
Empty States (p. 62)
Labels (p. 65)
Controls (p. 69)
Text Input Fields (p. 73)
Transitional Text (p. 76)
Confirmation Messages (p. 80)
Notifications (p. 83)
Errors (p. 87)
Summary: Use Patterns as a Place to Start (p. 91)
Chapter 5 Edit, Because They Didn't Go There to Read (p. 93)
Editing in Four Phases (p. 94)
Purposeful (p. 95)
Concise (p. 97)
Conversational (p. 99)
Clear (p. 101)
Summary: Use UX Text to Help People Move Forward (p. 102)
Chapter 6 Measuring UX Content Effectiveness (p. 103)
Direct Measurement of UX Content (p. 104)
Researching UX Content (p. 110)
UX Content Heuristics (p. 113)
Summary: If You Like It, Put a Value on It (p. 134)
Chapter 7 Tools of the UX Writing Trade (p. 137)
Write for the Context (p. 137)
Managing Content Review (p. 142)
Publishing the Text (p. 145)
Tracking the Content Work to Be Done (p. 146)
Summary: The Tools Are a Means to an End (p. 148)
Chapter 8 A 30/60/90-Day Plan (p. 149)
The First 30 Days, AKA Phase 1: What and Who (p. 149)
30-60 Days, AKA Phase 2: Fires and Foundations (p. 156)
60-90 Days, AKA Phase 3: Rapid Growth (p. 160)
Summary: To Fix the Words, Build Strong Foundations (p. 162)
Chapter 9 What to Do First (p. 163)
Decide What Is Urgent and What Is Important (p. 163)
Ground the Content in Empathy (p. 165)
Introducing UX Content to the Team (p. 166)
Summary: Use UX Content to Meet Your Goals (p. 167)
Index (p. 169)

Author notes provided by Syndetics

Torrey Podmajersky helps teams solve business and customer problems using UX content. She has written inclusive and accessible experiences for OfferUp, Xbox, Microsoft account, Windows apps, privacy, Microsoft education, and now Google. Torrey has a master's degree in curriculum and instruction from Seattle University.