Managing customer experience and relationships: a strategic framework / Don Peppers, Martha Rogers.
By: Peppers, Don [author]
.
Contributor(s): Rogers, Martha [author].
Material type: 
BookPublisher: Hoboken, New Jersey : Wiley, [2022]Copyright date: ©2022Edition: Fourth edition.Description: xxi, 483 pages : illustrations, tables ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119815334 (hardback).Subject(s): Customer relations -- Management | Consumers' preferences | Relationship marketingDDC classification: 658.812 | Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.812 (Browse shelf(Opens below)) | Available | MTU Cork Module MGMT8929 - Core reading. | 00219198 |
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Enhanced descriptions from Syndetics:
Every business on the planet is trying to maximize the value created by its customers
Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently."
This latest edition adds new material including:
How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexingIdeal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
Includes bibliographical references and index.
Evolution of marketing and the revolution of customer strategy -- Treat different customers differently: how learning relationships lead to better experiences and higher profit -- Better customer experiences for better shareholder return -- IDIC and trust-ability: building blocks of customer relationships -- IDIC step 1: identify individual customers -- IDIC step 2: Differentiate customer by value -- IDIC step 2: differentiate customers by needs -- IDIC step 3 : interact to learn and collaborate -- IDIC step 3: interact/privacy considerations -- IDIC step 4: customize to build learning relationships -- Measuring and managing to build customer value -- Customer analytics, martech, critial thinking, data science, and the customer-strategy enterprise -- Organizing and managing the profitable customer-strategy enterprise -- Leading to build customer value.
MTU CORK MGMT 8929 - Core reading.
Author notes provided by Syndetics
DON PEPPERS is the co-founder of CX Speakers, which offers workshops and consulting on customer experience, customer relationships, marketing technology, corporate culture change, and other issues. He is the co-author, with Martha Rogers, of The One to One Future and 7 other bestselling business books.
MARTHA ROGERS, P H D, is an author, speaker, and consultant. She is the co-founder of CX Speakers, and the founder of Trustability Metrix, designed to help companies understand how they are trusted by customers, employees, and business peers.