Consumer behavior / Leon G. Schiffman and Joe Wisenblit.
By: Schiffman, Leon G [author]
.
Contributor(s): Wisenblit, Joseph [author].
Material type: 
BookPublisher: Harlow, Essex : Pearson Education, 2019Edition: Twelfth edition; Global edition.Description: 508 pages : color illustrations ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292269245 (paperback).Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 | Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.8342 (Browse shelf(Opens below)) | Available | MTU Cork Module MGMT8076-Core reading. | 00218970 |
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| 658.8342 Cases in consumer behaviour / edited by Gerrit Antonides and W. Fred van Raaij. | 658.8342 Consumer behaviour / | 658.8342 Consumer behaviour / | 658.8342 Consumer behavior / | 658.8342094 Consumer behaviour : a European perspective / | 658.8342094 Consumer behaviour : a European perspective / | 658.8342094 Consumer behaviour : a European perspective / |
Enhanced descriptions from Syndetics:
For undergraduate and graduate courses in consumer behaviour.
Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
Previous edition: Boston: Pearson, 2015.
Includes bibliographical references and index.
Consumers, marketers, and technology -- The consumer as an individual -- Communication and consumer behavior -- Social and cultural settings -- Consumer decision-making, marketing ethics, and consumer research.
MTU CORK Module MGMT 8076 - Core reading.