The fight for ethical fashion [electronic book] : the origins and interactions of the clean clothes campaign / Philip Balsiger.
By: Balsiger, Philip [author]
.
Material type: 
BookSeries: Mobilization series on social movements, protest, and culture: Publisher: Oxon : New York : Routledge, 2016Copyright date: ©2014Description: online resource (xii, 187 pages) ; illustrations, tables.Content type: text Media type: computer Carrier type: online resourceISBN: 9781409458050 (hardback); 9781317031789 (e-Book).Subject(s): Clothing trade -- Moral and ethical aspects -- Europe | Anti-sweatshop movement -- Europe | Consumer behavior -- EuropeDDC classification: 338.4 Online resources: e-Book | Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| e-BOOK | MTU Bishopstown Library eBook | 338.4 (Browse shelf(Opens below)) | Not for loan | MTU Cork Module TEXT7001-Supplementary reading. |
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Enhanced descriptions from Syndetics:
From consumer boycotts and buycotts to social movement campaigns, examples of individual and collective actors forging political struggles on markets are manifold. The clothing market has been a privileged site for such contention, with global clothing brands and retailers being targets of consumer mobilization for the past 20 years. Labels and product lines now attest for the ethical quality of clothes, which has, in turn, given rise to ethical fashion. The Fight for Ethical Fashion unveils the actors and processes that have driven this market transformation through a detailed study of the Europe-wide coordinated campaign on workers' rights in the global textile industry - the Clean Clothes Campaign. Drawing on insights from qualitative fieldwork using a wide range of empirical sources, Philip Balsiger traces the emergence of this campaign back to the rise of 'consumer campaigns' and shows how tactics were adapted to market contexts in order to have retailers adopt and monitor codes of conduct. By comparing the interactions between campaigners and their corporate targets in Switzerland and France (two countries with a very different history of consumer mobilization for political issues), this ground-breaking book also reveals how one campaign can provoke contrasting reactions and forms of market change.
Includes bibliographical references and index.
Introduction: contentious markets -- The rise of consumer campaigns -- Launching a campaign -- Building a campaign -- Campaign styles and protest in the marketplace -- Campaigning over time -- Strategic interactions and campaign outcomes -- Conclusion: contention, consumers, and corporations.
MTU CORK Module TEXT 7001 - Supplementary reading
Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.