Strategic management : a methodological approach / Alan J. Rowe ... [et al.]
Contributor(s): Rowe, Alan J
.
Material type: 
BookPublisher: Reading, Mass. : Addison-Wesley, 1989Edition: 3rd ed.Description: xiv, 939 p. : ill. ; 28 cm.ISBN: 0201157365.Subject(s): Strategic planning -- United States | Management -- United States -- Case studiesDDC classification: 658.4012 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.4012 (Browse shelf(Opens below)) | 1 | Available | 00028080 |
Rev. ed. of: Strategic management / Alan J. Rowe, Richard O. Mason and Karl E. Dickel. 1986.
Includes bibliographical references and index.
A framework for strategic management -- The anatomy of strategic management -- Understanding the internal environment -- Assessing the external environment -- Assessment of product/market dynamics -- Understanding the competitive environment -- Financial analysis for strategic planning -- Competitive-Cost position and restructuring -- Choosing a strategic thrust -- The leadership factor in strategy -- Implementation strategic change -- Future directions in strategy.