Management strategy [electronic book] : achieving sustained competitive advantage / Alfred A. Marcus and Anne N. Cohen.
By: Marcus, Alfred A. (Alfred Allen) [author]
.
Contributor(s): Cohen, Anne N [author].
Material type: 
BookPublisher: New York : McGraw-Hill Education, [2017]Copyright date: ©2017Edition: Third edition.Description: online resource (xx,[251] pages) : color illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781259345487 (paperback); 9781259372292 (e-book).Subject(s): Strategic planning | Management | CompetitionDDC classification: 658.4012 Online resources: E-book | Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| e-BOOK | MTU Bishopstown Library eBook | 658.4012 (Browse shelf(Opens below)) | Not for loan | MTU Cork Module - MGMT9057 Core reading |
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Enhanced descriptions from Syndetics:
A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage
The Third Edition of Management Strategy is designed to provide employees of an organization with the tools needed to participate in the process of crafting and implementing an organization's strategy. Unlike other books that purport to give instruction in the fundamentals of strategy but often miss the most basic idea, this book explains how the purpose of strategy is to make a series of moves that are designed to achieve sustained competitive advantage.Includes bibliographical references and index.
Winning moves -- External analysis -- Internal analysis -- Positioning, tactics, and timing -- Corporate-level strategy and diversification -- Globalization -- Innovation and Entrepreneurship -- Implementation -- Continuous reinvention.
MTU Cork Module MGMT9057 - Core reading.
Electronic reproduction.: ProQuest LibCentral. Mode of access; World Wide Web.