Enhanced descriptions from Syndetics:

INNOVATION IN ACTION

The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.

It answers the following questions:

· How do you become a more innovative thinker?

· How do you lead and manage creative people?

· How can you use innovation tools to get the best results?

· How can you engage people with innovation?

· How do you avoid pitfalls, problems and screw-ups?

With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.

"Inspired, ambitious and complete - a must-read for anyone interested in innovation, creativity and invention."

Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager

"Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended."

Broc Edwards, SVP, Director of Learning & Leadership

Table of contents provided by Syndetics

• About the Author
• Author's acknowledgements
• Publisher's acknowledgements
• Introduction
• How to use this book?
• What is innovation?
• Part 1 Your creative self
• Nurturing your creative genius
• Seeing what others do not see
• Becoming a more powerful innovator
• Giving up old ideas for better ideas
• Part 2 Leading innovators
• Building a better, bigger brain
• Organising people for innovation
• Creating powerful innovation culture
• Motivating innovators
• Part 3 Creating innovation
• Using the power of (creative) rebels
• Making new ideas useful
• Grinding your way from insight to (successful) innovation
• Measuring (unmeasurable) innovation
• Part4 Winning with innovation
• Winning and losing with innovation
• Making innovation popular
• Selling new ideas
• Renewing, transforming and disrupting
• Surfing waves of creativity
• Part 5 The innovator's Toolkit
• Creating (smarter) new ideas
• Altshuller's innovation pyramid
• Burgelman and Seigel's minimum winning game
• Osborn and Parnes' creative problem-solving
• Altshuller's theory of inventive problem-solving (TRIZ)
• Osterwalder's business model canvas
• Amabile's internal and external motivation
• Guilford's convergent and divergent thinking
• Ries' build-measure-learn wheel
• Shaping better futures
• Christensen's disruptive innovation
• Schroeder's innovation journey
• Usher's path of cumulative synthesis
• Van de Ven's leadership rhythms
• Friend's three types of uncertainty
• Teece's win, lose, follow, innovate grid
• d.school's design thinking modes
• Sharing beautiful ideas
• Henderson and Clark's four types of innovation
• Rogers' adoption and diffusion curve
• Abernathy and Utterback's three phases of innovation
• Chesbrough's open innovation
• March's exploration vs. exploitation
• Johnson and Johnson's constructive controversy cycle
• Powell and Grodal's networks for innovation
• Boyd's OODA loop
• Final words
• More reading for curious people
• Index

Author notes provided by Syndetics

Max Mckeown (PHD, MBA, FRSA) is an author, consultant and popular speaker. He shares cutting edge research with clients in the real world of major corporations. He is the author of several books including The Truth about Innovation, Adaptability and best-selling, award-winning The Strategy Book.

Max has a PhD and MBA with a speciality in strategic change and an MSc in Psychology. His research focuses on the relative effectiveness of different approaches to strategy and innovation - particularly environment and adaptation - in search of how best to deliberately create better ways of doing everything.

His clients are across multiple sectors including: Phillips, Langham Hotels, Oracle, PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota, TopShop, Arcadia, Metro Group, TRW Automotive, Pfizer, J&J, Royal Mint, Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GE, ITV and HSBC.

www.maxmckeown.com / www.twitter.com/maxmckeown