Entrepreneurship for everyone [electronic book] : a student textbook / Robert Mellor, with Gary Coulton, Anne Chick, Antonia Bifulco, Noha Meller and Alan Fisher.
By: Mellor, Robert B [author]
.
Contributor(s): Coulton, Gary [author] | Chick, Anne [author] | Bifulco, Antonia [author] | Mellor, Noha [author] | Fisher, Alan [author].
Material type: 
BookPublisher: London ; Thousand Oaks, CA : Sage Publications Ltd., 2009Copyright date: ©2009Description: online resource (xiv, 242 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781412947763 (paperback); 9780857023155 (e-book); 0857023152 (e-book); 1412947758 (hardback); 9781412947756 (hardback); 1412947766 (paperback).Subject(s): EntrepreneurshipAdditional physical formats: Print version: Entrepreneurship for everyone : a student textbook. DDC classification: 658.421 Online resources: E-book Also available in print form.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| e-BOOK | MTU Bishopstown Library eBook | 658.421 (Browse shelf(Opens below)) | Not for loan | MTU Cork Module MGMT6041 - Recommended reading. |
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Enhanced descriptions from Syndetics:
′Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today′s economic agenda′ - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick
Not everyone who wants to study entrepreneurship has a theoretical background in business.
Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries.
Key entrepreneurship concepts that are covered include:
- the theories and tools of creative thinking
- market research
- intellectual property protection
- relevant economics
If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.
Includes bibliographical references and index.
MTU Cork Module MGMT6041 - Recommended reading.
Also available in print form.
Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.
Table of contents provided by Syndetics
- Part A Principles
- Developing People and Competencies
- The Economics of Entrepreneurship and Innovation
- Promoting Creativity
- Part B Practice
- Gaining Strategic Advantage
- The Marketing Plan
- The Business Plan
- Part C Context
- Intellectual Capital
- Knowledge Management
- Presentation Technique
- Part D Specialisms
- Technical Innovation
- The Biotechnology Revolution
- Green Entrepreneurship
- A Sustainable Development Challenge
- Enterprise in Health and Social Care
- Journalism and Media Entrepreneurs
- General Characteristics of the Creative Arts
- Part E Action
- Growing the Venture