Meetings, expositions, events and conventions [electronic book] : an introduction to the industry / George G. Fenich.
By: Fenich, George G [author].
Material type: BookPublisher: Harlow, Essex : Pearson Education Limited, [2016]Copyright date: ©2016Edition: Fourth edition; Global edition.Description: online resource (320 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781292093765 (paperback); 9781292093772 (e-book).Additional physical formats: Print version:.: Meetings, expositions, events and conventions : an introduction to the industry.DDC classification: 394.2 Online resources: E-book Also available in print form.Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
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e-BOOK | MTU Bishopstown Library eBook | 394.2 (Browse shelf(Opens below)) | Not for loan | CIT Module MGMT 9046 - Core reading. | |||
e-BOOK | MTU Bishopstown Library eBook | 394.2 (Browse shelf(Opens below)) | Not for loan | CIT Module MGMT 9046 - Core reading. | |||
e-BOOK | MTU Bishopstown Library eBook | 394.2 (Browse shelf(Opens below)) | Not for loan | CIT Module MGMT 9046 - Core reading. |
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Enhanced descriptions from Syndetics:
For use in events and convention management courses
Experience the World of Meetings, Expositions, Events, and Conventions
Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints students with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world.
A comprehensive overview of all aspects of the MEEC industry, the 4th Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help students relate the material to a future career in Event Planning, as well as major trends in this fast-growing field.
Includes index.
Introduction to the Meetings, Expositions, Events and Conventions Industry (MEEC) -- Meeting, Exhibition, Event and Convention Organizers and Sponsors -- Destimation Marketing Organizations (DMOs) -- Meeting and convention venues -- Exhibitions -- Service contractors -- Destination management companies -- Special events management -- Planning and producing MEEC gathering -- Food and beverage -- Legal issues in the MEEC industry -- Technology and the meeting professional -- Green meetings and social responsibility -- International aspects in MEEC -- Putting it all together.
CIT Module MGMT 9046 - Core reading.
Also available in print form.
Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.