MTU Cork Library Catalogue

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The Billboard guide to music publicity / Jim Pettigrew.

By: Pettigrew, Jim [author].
Material type: materialTypeLabelBookPublisher: New York : Billboard Books, 1997Edition: Revised edition.Description: 168 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0823076261 (paperback).Subject(s): Music publicityDDC classification: 659.2978
Contents:
Part one. The hunt for exposure: -- A publicity overview -- A look at the media -- You, the publicist -- Part two. Basic tools: The press kit -- Press kit components -- The jacket -- The artist's bio -- The fact sheet -- Press clips -- Photos -- Optional press kit components -- Part three. More tools of the trade: -- Press releases, PSAS, and pitch letters -- Referencing tools and media guides -- Technology in the publicity world -- Part four. Publicity at work: -- Planning, implementation, and follow-up -- Day-to-day survival -- The professionals talk.

Enhanced descriptions from Syndetics:

Sound strategies for effective publicity that good publicists employ to keep their clients in the public eye and in the mind of important industry figures are all revealed in this clearly written guide.

Includes index.

Part one. The hunt for exposure: -- A publicity overview -- A look at the media -- You, the publicist -- Part two. Basic tools: The press kit -- Press kit components -- The jacket -- The artist's bio -- The fact sheet -- Press clips -- Photos -- Optional press kit components -- Part three. More tools of the trade: -- Press releases, PSAS, and pitch letters -- Referencing tools and media guides -- Technology in the publicity world -- Part four. Publicity at work: -- Planning, implementation, and follow-up -- Day-to-day survival -- The professionals talk.

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