Leisure marketing / Peter J.Leadley.
By: Leadley, Peter J.
Contributor(s): Institute of Recreation Management (Great Britain)
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Material type: 
BookSeries: Leisure management series.Publisher: London : Longman in association with Institute of Leisure and Amenity Management, 1992Description: vii, 133 p. ; 22 cm. + pbk.ISBN: 0582093716.Subject(s): Leisure industry -- Great BritainDDC classification: 790.10688 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 790.10688 (Browse shelf(Opens below)) | 1 | Available | 00038258 |
Enhanced descriptions from Syndetics:
This text introduces the concept and practice of marketing and shows how it can be developed to meet the requirements of leisure organizations. Case studies are included to show how the different leisure sectors (public, private and voluntary) can utilize marketing principles.
Includes index.
Section One: Marketing and the consumer -- Marketing Overview -- Identifying markets -- Consumers -- Section Two: The Leisure/Product Service -- Researching markets -- Products and services -- The product mix -- Section Three: The promotion mix -- Advertising -- Promotion -- Section Four: Pricing problems -- Definition -- The pricing mix -- Section Five: Marketing Strategy -- Strategic aims -- Marketing plans -- Marketing management.