Consumer behaviour / Martin Evans, Ahmad Jamal and Gordon Foxall.
By: Evans, Martin (Martin J.) [author].
Contributor(s): Jamal, Ahmad [author] | Foxall, G. R [author].
Material type: BookPublisher: Chichester : John Wiley & Sons, [2006]Publisher: ©2006Description: xv, 404 pages : color illustrations, tables : 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0470093528; 9780470093528.Subject(s): Consumer behaviorDDC classification: 658.8342Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 658.8342 (Browse shelf(Opens below)) | Available | 00181189 |
Browsing MTU Bishopstown Library shelves, Shelving location: Lending Close shelf browser (Hides shelf browser)
658.8342 Consumer behaviour / | 658.8342 Cases in consumer behaviour / edited by Gerrit Antonides and W. Fred van Raaij. | 658.8342 Consumer behaviour / | 658.8342 Consumer behaviour / | 658.8342 Consumer behavior / | 658.8342094 Consumer behaviour : a European perspective / | 658.8342094 Consumer behaviour : a European perspective / |
Enhanced descriptions from Syndetics:
Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans , Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.
Includes bibliographical references and index.
Part 1: Individual aspects of consumer behaviour -- Consumer motives and values -- Consumer response to marketing actions 1-3 -- Consumer demographics -- Consumer psychographics -- Article : Symbolic consumption in teenagers' clothing choices, Journal of consumer behaviour (2004)-- Part 2: Social and group aspects of consumer behaviour -- Social group, tribal and household buying influences -- Culture and subculture -- Article: Family decision at the turn of the century: has the changing structure of households impacted the family decision-making process : journal of consumer behaviour (2002) -- Part 3: Integrated approaches to consumer behaviour -- New product buying -- Repeat, loyal and relational buying -- Data-based consumer behaviour -- Consumer misbehaviour -- Article: Consumer behaviour in an unregulated market: the satisfactions and dissatisfactions of illicit drug consumption : Journal of consumer behaviour (2002) -- Advancing means - end chains by incorporating Heider's balance theory and Fournier's consumer-brand relationship typology : Psychology and marketing (2004)
Table of contents provided by Syndetics
- Preface (p. xiii)
- About the Authors (p. xvii)
- Part 1 Individual Aspects of Consumer Behaviour
- Chapter 1 Consumer Motives and Values (p. 2)
- Chapter 2 Consumer Response to Marketing Actions: 1 (p. 28)
- Chapter 3 Consumer Response to Marketing Actions: 2 (p. 58)
- Chapter 4 Consumer Response to Marketing Actions: 3 (p. 86)
- Chapter 5 Consumer Demographics (p. 106)
- Chapter 6 Consumer Psychographics (p. 128)
- Article: M Piacentini and G Mailer (2004) Symbolic Consumption in Teenagers' Clothing Choices, Journal of Consumer Behaviour, Vol 3 No 39, pp 231-264 (p. 152)
- Part 2 Social and Group Aspects of Consumer Behaviour (p. 168)
- Chapter 7 Social Group, Tribal and Household Buying Influences (p. 170)
- Chapter 8 Culture and Subculture (p. 198)
- Article: A M Belch and L A Willis (2002) Family Decision at the Turn of the Century: Has the Changing Structure of Households Impacted the Family Decision-Making Process?, Journal of Consumer Behaviour, Vol 2 No 2, pp 111-124 (p. 224)
- Part 3 Integrated Approaches to Consumer Behaviour (p. 240)
- Chapter 9 New Product Buying (p. 242)
- Chapter 10 Repeat, Loyal and Relational Buying (p. 264)
- Chapter 11 Data-based Consumer Behaviour (p. 288)
- Chapter 12 Consumer Misbehaviour (p. 308)
- Article: J A Fitchett and A Smith (2002) Consumer Behaviour in an Unregulated Market: The Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour, Vol 1 No 4, pp 355-368 (p. 324)
- Article: A G Woodside (2004) Advancing Means-End Chains by Incorporating Heider's Balance Theory and Fournier's Consumer-Brand Relationship Typology, Psychology and Marketing, Vol 21 No 4, pp 279-294 (p. 340)
- Glossary (p. 354)
- References (p. 368)
- Index (p. 390)
- Publisher's Acknowledgements (p. 402)
Author notes provided by Syndetics
Martin Evans is Senior Teaching Fellow in Marketing at Cardiff Business SchoolAhmad Jamal is Lecturer in Marketing at Cardiff Business School
Gordon Foxall is Distinguished Research Professor at Cardiff Business School