Disciplined entrepreneurship : 24 steps to a successful startup / Bill Aulet ; illustrated by Marius Ursache.
By: Aulet, Bill [author]
.
Contributor(s): Ursache, Marius [illustrator].
Material type: 
BookPublisher: Hoboken, New Jersey : Wiley, [2013]Copyright date: ©2013Description: xvi, 272 pages : illustrations (chiefly color) ; 21 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118692288 (hardback).Subject(s): New business enterprises -- Management | EntrepreneurshipAdditional physical formats: Electronic version: Disciplined entrepreneurship: 24 steps to a successful startupDDC classification: 658.11 Also available in electronic form.| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.11 (Browse shelf(Opens below)) | Available | 00213715 | ||
| Reference | MTU Cork School of Music Library Desk Reserve | 658.11 (Browse shelf(Opens below)) | Reference | 00197312 | ||
| General Lending | MTU Cork School of Music Library Lending | 658.11 (Browse shelf(Opens below)) | Available | 00197311 | ||
| General Lending | MTU Cork School of Music Library Lending | 658.11 (Browse shelf(Opens below)) | Available | 00197310 |
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Enhanced descriptions from Syndetics:
24 Steps to Success!
Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.
You will learn:
Why the "F" word - focus - is crucial to a startup's success Common obstacles that entrepreneurs face - and how to overcome them How to use innovation to stand out in the crowd - it's not just about technologyWhether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.
Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
For more please visit http://disciplinedentrepreneurship.com/
Includes bibliographical references and index.
Introduction -- Six themes of the 24 steps -- Getting started -- Market segmentation -- Select a beachhead market -- Build an end user policy -- Calculate the total addressable market (TAM) size for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's decision-making unit (DMU) -- Map the process to acquire a paying customer -- Calculate the total addressable market size for follow-on markets -- Design a business model -- Set your pricing framework -- Calculate the lifetime value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Calculate the cost of customer acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the minimum viable business product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan -- Postlude: a business is more than 24 steps.
Also available in electronic form.
Author notes provided by Syndetics
BILL AULET is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur.??He started and ran Cambridge Decision Dynamics and SensAble Technologies. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.??