Motion graphics : principles and practices from the ground up / Ian Crook and Peter Beare.

By: Crook, Ian [author].

Contributor(s): Beare, Peter, 1970- [author].

Material type: materialTypeLabel

BookPublisher: London ; New York : Fairchild Books / Bloomsbury, [2016]Copyright date: ©2016Description: 200 pages : color illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781472569004 (paperback).Subject(s): Computer animation

| Multimedia systems

DDC classification: 777.7

Contents:

Introduction -- Concepts: Tools -- Concepts: The image -- Concepts: Space -- Concepts: Time -- Putting the pieces together -- Recording and recreating motion -- Process planning -- Process: Production.

Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode	Item holds
General Lending	MTU Bishopstown Library Lending	777.7 (Browse shelf(Opens below))	Available	DESI7017 - Core Reading		00162576

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Enhanced descriptions from Syndetics:

Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.

Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.

Includes bibliographical references (pages 191-193) and index.

Table of contents provided by Syndetics

Introduction
What do we mean by motion graphics?
The difference between motion graphics and animation
The difference between motion graphics and VFX
Part 1 Concepts
Chapter 1 Tools
The 'video' camera
The 'stills' camera
Video formats
Still image formats
Computer software-commercial
Computer software- free
Traditional art/ design materials
The low tech approach: Lego
Google Street View, phones
Case study 1 The title sequence
Chapter 2 The image
The pixel
Design elements- text, shape, line, texture
Tone (monochrome)
Colour (human)
Colour (RGB)
Raster/ vector
Type
Design principles- alignment, contrast, repetition, proximity
Case study 2 Infographic
Chapter 3 Space
Describing objects in space
2D motion
2.5 dimensions
3D modelling
Stereoscopic 3D
Immersive environments (VR)
Aspect ratio
Case study 3 Advertising/ brand awareness
Chapter 4 Time
Frames/ keyframes
Frame rate
Time lapse and high speed (slow motion)
Animation-frame by frame
Animation-tweening
Stop motion
Timeslice
Motion in time and space
Case study 4 Kinetic typography
Exercise 2 Planning an animation
Part 2 Process
Chapter 5 Putting the pieces together
Compositing
Blending modes
Keying
Matting
Masking
Opacity
Colour Adjustment
Sound
Case study 5 Music video
Chapter 6 Recording and recreating motion
The virtual camera
Rotoscoping
Motion Tracking - capturing the camera move in 2D
Match Moving - recreating the camera move in 3D
Motion Capture - capturing performance data in 3D
Case study 6 Motion capture
Exercise 3 Rotoscoping
Chapter 7 Process - Planning
Ideas - audience
Ideas - sketchbooks
Ideas - collecting inspiration
The design process
The workflow pipeline
Content acquisition - resourcefulness
Chapter 8 Process- Production
Shooting Video
Media management
Prototyping
Output - codecs & video standards
Working with others
Copyright
Case study 7 Agency profile
Glossary
Acknowledgements

Author notes provided by Syndetics

Ian Crook is a senior lecturer on the Media Technology BSc (Hons) programmes at the University of Central Lancashire, UK.

Peter Beare is course leader for BSc (Hons) Media Production & Technology at the University of Central Lancashire, UK. He is the co-author of User Experience Design (Bloomsbury 2014).