The digital advertising guide.
Contributor(s): Gold, Harry, J | Overdrive interactive.
Material type:
BookPublisher: Allston, Ma : Overdrive Marketing Communications, 2015Copyright date: ©2015Edition: 2nd edition.Description: 118 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780578138220 (paperback).Subject(s): Internet advertising
DDC classification: 659.144 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 659.144 (Browse shelf(Opens below)) | 1 | Available | 00161976 | ||
| General Lending | MTU Bishopstown Library Lending | 659.144 (Browse shelf(Opens below)) | 1 | Available | 00161974 |
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| 659.1342 Advertising outdoors : watch this space! / | 659.143 The sponsored life : ads, TV, and American culture / | 659.144 The digital advertising guide. | 659.144 The digital advertising guide. | 659.152 Exhibition design / | 659.152 Exhibition design / | 659.152 Grand Stand 2 : design for trade fair stands / |
Enhanced descriptions from Syndetics:
Today, great marketers must be digital marketers. Why? Because everything we do has digital components. So every organization must evolve to be fully conversant in the language of digital marketing. That's why Boston-based digital marketing agency, Overdrive Interactive, created The Digital Advertising Guide. Our 2015 update includes a new section on Native Advertising and greater coverage of Social Media ads. This guide was written to help you and your organization become the great digital marketers we all need to be. Read the book and learn all the basics you need to know to begin your journey into the the digital marketing space.
Wrap your head around Online advertising, Banners ads & Specs, Search ads, Social ads, Native ads, Mobile ads, Online targeting, Online metrics, Pricing, Attribution modeling (cover)
Introduction -- Desktop/laptop display -- Video -- Mobile & Tablet -- Social ads -- Native ads -- Paid search ads -- Other media -- Pricing models -- Ad serving -- Roi & optimization -- Attribution modeling -- Media glossary.
CIT Module MRKT 6016 - Supplementary reading.