MTU Cork Library Catalogue

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Advanced web metrics with google analytics [electronic book] / Brian Clifton.

By: Clifton, Brian, 1969- [author].
Material type: materialTypeLabelBookPublisher: Indianapolis ; Wiley-Blackwell, [2012]Copyright date: ©2012Edition: Third edition.Description: online resource (xxi, 590 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781118168448 (paperback); 9781118226445 (e-book) .Subject(s): Web usage miningDDC classification: 006.3 Online resources: E-book
List(s) this item appears in: E-BOOK LIST
Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
e-BOOK MTU Bishopstown Library eBook 006.3 (Browse shelf(Opens below)) Not for loan MTU Cork Module MGMT9050 - Recommended Reading
e-BOOK MTU Bishopstown Library eBook 006.3 (Browse shelf(Opens below)) Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.

Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.

Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more

Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition .

Includes bibliographical references and index.

MTU Cork Module MGMT9050 - Recommended Reading.

Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.

Table of contents provided by Syndetics

  • Foreword (p. xix)
  • Introduction (p. xxi)
  • Part I Measuring Success (p. 1)
  • Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business (p. 3)
  • Chapter 2 Available Methodologies and Their Accuracy (p. 23)
  • Chapter 3 Google Analytics Features, Benefits, and Limitations (p. 53)
  • Part II Using Google Analytics Reports (p. 87)
  • Chapter 4 Using the Google Analytics Interface (p. 89)
  • Chapter 5 Reports Explained (p. 117)
  • Part III Implementing Google Analytics (p. 163)
  • Chapter 6 Getting Started: Initial Setup (p. 165)
  • Chapter 7 Advanced Implementation (p. 207)
  • Chapter 8 Best Practices Configuration Guide (p. 267)
  • Chapter 9 Google Analytics Customizations (p. 315)
  • Part IV Using Visitor Data to Drive Website Improvement (p. 357)
  • Chapter 10 Focusing on Key Performance Indicators (p. 359)
  • Chapter 11 Real-World Tasks (p. 417)
  • Chapter 12 Integrating Google Analytics with Third-Party Applications (p. 503)
  • Appendix A Regular Expression Overview (p. 543)
  • Appendix B Useful Tools (p. 551)
  • Appendix C Recommended Further Reading (p. 557)
  • Index (p. 561)

Author notes provided by Syndetics

Brian Clifton, PhD, is an internationally recognized web analytics expert who specializes in performance optimization using Google Analytics for a variety of high-profile brands. He formerly led the Google Web Analytics team for Europe, the Middle East, and Africa, and he initiated and helped launch the online learning center for the Google Analytics Individual Qualification (GAIQ). Brian regularly speaks at industry trade shows, maintains the popular blog Measuring Success (www.advanced-web-metrics.com/blog/), and wrote the previous two editions of this book, which are used by students and professionals worldwide.

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