Typographic design [electronic book] : form and communication / Rob Carter, Ben Day, Philip Meggs, Sandra Maxa and Mark Sanders.

By: Carter, Rob [author].

Contributor(s): Day, Ben [author] | Meggs, Philip B [author] | Maxa, Sandra [author] | Sanders, Mark (Mark Allen) [author].

Material type: materialTypeLabel

BookPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]Copyright date: ©2015Edition: Sixth edition.Description: online resource (ix, 341 pages) : illustrations (some color).Content type: text Media type: computer Carrier type: online resourceISBN: 9781118715765 (paperback); 9781118715819 (e-book); 1118715810 (e-book); 1118715764 (paperback).Subject(s): Graphic design (Typography)

Additional physical formats: Print version: Typographic designDDC classification: 686.22 Online resources: E-book

Contents:

The Evolution of Typography -- The Anatomy of Typography -- Legibility -- The Typographic Grid -- Syntax and Communication -- The Typographic Message -- Typography and Media -- Typography and Screen --Typography in Time and Motion -- Case Studies in Typographic Design -- Typographic Design Education -- Typographic Design Process -- Typographic Specimens A Chronology of Typeface Designs.

Summary: Precise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery-- Provided by publisher.

List(s) this item appears in: E-BOOK LIST

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-BOOK	MTU Bishopstown Library eBook	686.22 (Browse shelf(Opens below))	Not for loan

Total holds: 0

Enhanced descriptions from Syndetics:

Precise visual communication requires first-rate typography skills

Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.

Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include:

Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid

The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.

Includes bibliographical references (pages 332-333) and index.

Precise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery-- Provided by publisher.

CIT Module DESI 6026 - Core reading.

Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.

Reviews provided by Syndetics

Library Journal Review

This sourcebook has something for everyone. For the novice it is a history of typography and printing technology, a primer on design considerationstheoretical and practicaland a catalog of nearly 100 pages of type specimens. The advanced student of typography and graphic design will appreciate particularly the authors' discussion of legibility factors and of the essential relationship of form to communication. Six case studies, including the design of the NASA logo and the redesign of the Minneapolis Tribune, illustrate specific visual possibilities. Twenty-three assignments given by typographic design educators explore contemporary design problems. Finally, the stunning layout and the range of material presented clearly and concisely in text, captions, illustrations, and glossary should appeal to a wide audience. Ann Copeland, Drew Univ. Lib., Madison, N.J. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Author notes provided by Syndetics

Educated at the University of Utah and the University of Illinois at Champaign/Urbana, Rob Carter conducts research in computer-assisted design and teaches typography, graphic design, and computer graphics at Virginia Commonwealth University in Virginia. With the help of authors Ben Day and Philip Meggs, Carter wrote the book Typographic Design: Form and Communication, a richly illustrated source of information and ideas.

Carter has also written the books Working with Computer Type: Color & Type, Experimental Typography; and Working with Computer Type 2: Logo Types, Stationery Systems, Visual Identity. Carter's graphic designs have been exhibited by the American Institute of Graphic Arts, New York Art Director's Club, Society of Typographic Arts, Graphis Annual, Creativity, and the New York Type Director's Club.

(Bowker Author Biography)