MTU Cork Library Catalogue

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Business / Ricky W. Griffin, Ronald J. Ebert.

By: Griffin, Ricky W.
Contributor(s): Ebert, Ronald J.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1996Edition: 4th ed.Description: 1 v. (various pagings) : ill. (some col.) ; 29 cm.ISBN: 0133765911.Subject(s): Industrial management -- United States | Business enterprises -- United StatesDDC classification: 658
Contents:
Introducing the contemporary business environment -- The business of managing -- Understanding people in organizations -- Managing operations -- Understanding principles of marketing -- Managing information -- Understanding financial issues.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 658 (Browse shelf(Opens below)) 1 Available 00160970
Total holds: 0

Enhanced descriptions from Syndetics:

A survey of all major facets of business operations and management, this text moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running field trip, interactive questions, and an informal first-person narrative all work together to draw students into the real world of contemporary business.

Includes bibliographical references and index.

Introducing the contemporary business environment -- The business of managing -- Understanding people in organizations -- Managing operations -- Understanding principles of marketing -- Managing information -- Understanding financial issues.

Table of contents provided by Syndetics

  • I Introducing the Comtemporary Business World
  • 1 Understanding the Canadian Business System
  • 2 Setting Up Business in Canada
  • 3 Understanding International Business
  • 4 Conducting Business Ethically and Responsibly
  • II The Business of Managing
  • 5 Managing the Business Enterprise
  • 6 Organizing the Business Enterprise
  • 7 Understanding Entrepreneurship and Small Business
  • III Understanding People in Organizations
  • 8 Managing Human Resources
  • 9 Motivating and Leading Employees
  • 10 Understanding Labour-Management Relations
  • IV Managing Operations and Information
  • 11 Producing Goods and Services
  • 12 Increasing Productivity and Quality
  • 13 Managing Information Systems and Communication Technology
  • 14 Understanding Accounting issues
  • V Managing Marketing
  • 15 Understanding Marketing Processes and Consumer Behaviour
  • 16 Developing and Promoting Goods and Services
  • 17 Pricing and Distributing Goods and Services
  • VI Managing Financial Issues
  • 18 Understanding Money and Banking
  • 19 Understanding Securities and Investment
  • 20 Financial Decisions and Risk Management
  • Appendix A Business Law
  • Appendix B Insurance
  • Index

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