MTU Cork Library Catalogue

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Business marketing management : B2B / Michael D. Hutt and Thomas W. Speh.

By: Hutt, Michael D [author.].
Contributor(s): Speh, Thomas W [author.].
Material type: materialTypeLabelBookPublisher: Hampshire : Cencage Learning, [2014]Copyright date: ©2014Edition: Europe, Middle East and Africa Edition.Description: xvii, 348 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781408093719.Subject(s): Industrial marketing -- Management -- Case studiesDDC classification: 658.804
Contents:
Part I: The environment of business marketing -- A business marketing perspective -- Part II: Managing relationships in business marketing -- Organisational buying behaviour -- Customer relationship management strategies for business markets -- Part III: Assessing market opportunities -- Segmenting the business market and estimating segment demand -- Part IV: Formulating business marketing strategy -- Business marketing planning: Strategic perspectives -- Business marketing strategies for global markets -- Managing products for business markets -- Managing services for business markets -- Managing innovation and new industrial product development -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications -- Part V: Evaluating business marketing strategy and performance -- Marketing performance measurement.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
3 day loan MTU Bishopstown Library Short Loan 658.804 (Browse shelf(Opens below)) 1 Available 00161414
General Lending MTU Bishopstown Library Lending 658.804 (Browse shelf(Opens below)) 1 Available 00161413
General Lending MTU Bishopstown Library Lending 658.804 (Browse shelf(Opens below)) 1 Available 00161225
General Lending MTU Bishopstown Library Lending 658.804 (Browse shelf(Opens below)) 1 Available 00161228
Total holds: 0

Enhanced descriptions from Syndetics:

Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.

Includes bibliographical references and indexes.

Part I: The environment of business marketing -- A business marketing perspective -- Part II: Managing relationships in business marketing -- Organisational buying behaviour -- Customer relationship management strategies for business markets -- Part III: Assessing market opportunities -- Segmenting the business market and estimating segment demand -- Part IV: Formulating business marketing strategy -- Business marketing planning: Strategic perspectives -- Business marketing strategies for global markets -- Managing products for business markets -- Managing services for business markets -- Managing innovation and new industrial product development -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications -- Part V: Evaluating business marketing strategy and performance -- Marketing performance measurement.

CIT Module MGMT 8002 - Core reading.

CIT Module MGMT 8003 - Core reading.

CIT Module MRKT 7017 - Core reading.

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