Foundations of marketing / John Fahy and David Jobber.
By: Fahy, John [author]
.
Contributor(s): Jobber, David [author]
.
Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | Available | CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. | 00218128 | |||
General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | Available | CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. | 00218126 | |||
General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | Available | CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. | 00218127 | |||
General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | Available | CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. | 00218124 | |||
General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | Available | CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. | 00218125 | |||
General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | Available | CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. | 00213844 | |||
General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | Available | CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. | 00213845 | |||
General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | Available | CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. | 00213846 | |||
3 day loan | MTU Bishopstown Library Short Loan | 658.8 (Browse shelf(Opens below)) | 1 | Available | CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. | 00161221 | ||
General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. | 00161224 |
Browsing MTU Bishopstown Library shelves, Shelving location: Lending Close shelf browser (Hides shelf browser)
Includes bibliographical references and indexes.
Part 1: The market-led organization -- The nature of marketing -- The global marketing environment -- Understanding customer behaviour -- Marketing research and customer insights -- Market segmentation, targeting and positioning -- Part 2: Creating customer value -- Value through products and brands -- Value through services, relationships and experiences -- Value through pricing -- Part 3: Delivering and managing customer value -- Distribution: Delivering customer value -- Integrated marketing communication 1: mass communications techniques -- Integrated marketing communications 2: Direct communications techniques -- Digital marketing.
CIT Module MRKT 6001 - Core reading.
CIT Module MRKT 6004 - Core reading.
CIT Module MRKT 6005 - Core reading.
CIT Module MRKT 6008 - Core reading.
CIT Module MRKT 6009 - Core reading.