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Brilliant business writing [electronic resource] : how to inspire, engage and persuade through words / Neil Taylor.
By: Taylor, Neil
.
Material type: 
BookSeries: Brilliant: Publisher: Harlow, England ; New York : Prentice Hall, 2012Edition: 2nd ed.Description: 1 online resource (1 v.).ISBN: 9780273744580 (paperback); 9780273744573 (e-book).Other title: Business writing : how to inspire, engage and persuade through words.Subject(s): Business writing | Electronic booksDDC classification: 808.06665 Online resources: E-book
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| e-BOOK | MTU Bishopstown Library eBook | 808.06665 (Browse shelf(Opens below)) | Not for loan |
Total holds: 0
Enhanced descriptions from Syndetics:
Full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant.
Brilliant outcomes
Produce business writing people actually want to read
Persuade and inspire people, sell more, or get that job
Get a distinctive, powerful and engaging writing voice
Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.
Table of contents provided by Syndetics
- About the author (p. vii)
- Publisher's acknowledgements (p. viii)
- Author's acknowledgements (p. x)
- part 1 The beginning (p. 1)
- 1 Introduction (p. 3)
- 2 Clunk, click, every trip (p. 31)
- part 2 Structure (p. 47)
- 3 The order of events (p. 49)
- 4 I've been waiting for a sign (p. 61)
- 5 Keeping it together (p. 71)
- 6 Death by PowerPoint: an antidote (p. 77)
- part 3 Style (p. 83)
- 7 Doing what comes naturally (p. 85)
- 8 Word perfect (p. 93)
- 9 One thing leads to another (p. 117)
- 10 What not to write (p. 127)
- 11 Mythbusting (p. 141)
- 12 Sound advice (p. 149)
- part 4 Magic (p. 159)
- 13 A spoonful of sugar (p. 161)
- 14 Painting pictures (p. 179)
- 15 More sound advice (p. 189)
- 16 Screenwriting (p. 203)
- 17 And finally... (p. 217)
- part 5 The end (p. 221)
- 18 It ain't over till it's over (p. 223)
- 19 The end is nigh (p. 231)