Marketing / Margaret Linehan and Therese Cadogan.

By: Linehan, Margaret [author].

Contributor(s): Cadogan, Thérèse [author].

Material type: materialTypeLabel

BookSeries: Make that grade: Publisher: Dublin : Gill & Macmillan, [2011]Copyright date: ©2011Edition: 4th edition.Description: vi, 235 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780717149827 (paperback).Other title: Make that grade: marketing.Subject(s): Marketing

| Marketing -- Examinations -- Study guides

DDC classification: 658.8

Contents:

Introduction to marketing -- Consumer and organisational buying behaviour -- Company analysis and marketing planning -- Competitor analysis -- Marketing information and research -- Segmentation, targeting and positioning -- Product -- Price -- Distribution -- Marketing communication.

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
General Lending	MTU Bishopstown Library Lending	658.8 (Browse shelf(Opens below))		Available	00181425
3 day loan	MTU Bishopstown Library Short Loan	658.8 (Browse shelf(Opens below))	1	Available	00134257
General Lending	MTU Bishopstown Library Lending	658.8 (Browse shelf(Opens below))	1	Available	00134254
General Lending	MTU Cork School of Music Library Lending	658.8 (Browse shelf(Opens below))		Available	00197225
General Lending	MTU Cork School of Music Library Lending	658.8 (Browse shelf(Opens below))		Available	00197223
3 day loan	MTU Cork School of Music Library Short Loan	658.8 (Browse shelf(Opens below))		Available	00197221

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Enhanced descriptions from Syndetics:

An overview of marketing principles and concepts, updated to reflect the challenges of the global recession. New to this edition: Impact of the economic downturn on pricing New technology for marketing information and research Impact of online distribution New methods of marketing communications New case studies at the end of each chapter Presented with clearly defined learning objectives and revision questions at the end of each chapter.

Written with a clear focus on the learner.
SUITABLE FOR Students taking a marketing module as part of a degree or diploma programme. Students taking Marketing Institute of Ireland exams. Students taking marketing modules at FETAC Level 6.

Bibliography: (pages: 234-235).

CIT Module MGMT 7008 - Core reading.

Author notes provided by Syndetics

Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology. Thérèse Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John's Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the

Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology.

Thérèse Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John's Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the college.