Career distinction [electronic book] : stand out by building your brand / William Arruda and Kirsten Dixson.
By: Arruda, William [author]
.
Contributor(s): Dixson, Kirsten [author.].
Material type: 
BookPublisher: Hoboken, N.J. : J. Wiley & Sons, [2007]Copyright date: ©2007Description: online resource (xvi, 208 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780470128183 (hardback); 0470128186 (hardback); 9780470149058 (e-book); 0470149051 (e-book).Subject(s): Career development | Success in business | Professions -- MarketingDDC classification: 650.1 Online resources: E-book | Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| e-BOOK | MTU Bishopstown Library eBook | 650.1 (Browse shelf(Opens below)) | Not for loan | ||||
| e-BOOK | MTU Bishopstown Library eBook | 650.1 (Browse shelf(Opens below)) | Not for loan | CIT Module MMED 8005 - Core reading. |
Enhanced descriptions from Syndetics:
Praise for Career Distinction
"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Includes index.
Understand the future of work -- Adopt the career distinction mindset -- Brand yourself for career success -- Know yourself to grow yourself -- Remember, it's what they think that counts -- Define your brand community -- Tell your brand story -- Create your career-marketing tools -- Express yourself -- Assess your online identity -- Build your brand in bits and bytes -- Be on-brand in all that you do -- Get a visual identity -- Increase your career karma -- Summary: evolve and resolve.
MTU Cork Module MMED 8005 - Core reading.
MTU Cork Module DESI 6007 - Core reading.
Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.
Table of contents provided by Syndetics
- Foreword (p. vii)
- Preface (p. ix)
- Acknowledgments (p. xv)
- 1 Understand the Future of Work (p. 1)
- 2 Adopt the Career Distinction Mindset (p. 11)
- 3 Brand Yourself for Career Success (p. 23)
- Step 1 Extract-Unearth Your Unique Promise of Value
- 4 Know Yourself to Grow Yourself (p. 33)
- 5 Remember, It's What They Think That Counts (p. 45)
- 6 Define Your Brand Community (p. 57)
- 7 Tell Your Brand Story (p. 69)
- Step 2 Express-Communicate Your Brand to Your Target Audience
- 8 Create Your Career-Marketing Tools (p. 81)
- 9 Express Yourself (p. 97)
- 10 Assess Your Online Identity (p. 115)
- 11 Build Your Brand in Bits and Bytes (p. 127)
- Step 3 Exude-Manage Your Brand Environment
- 12 Be On-Brand in All That You Do (p. 145)
- 13 Get a Visual Identity (p. 155)
- 14 Increase Your Career Karma (p. 171)
- Summary: Evolve and Resolve (p. 185)
- Appendix (p. 193)
- Index (p. 197)
- About the Authors (p. 207)
Author notes provided by Syndetics
WILLIAM ARRUDA --dubbed the "Personal Branding Guru" by media and clients alike--combined his international branding expertise with his passion for people to found Reach, the world's first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients. He has appeared on the BBC, Discovery Channel, Fox News Live , and in Time magazine.
KIRSTEN DIXSON is a career management consultant who is an authority on building credible online identities for career success. She founded Brandego® and is a partner in Reach, where she established an online identity training program for personal brand strategists. She delivers keynote speeches and serves as a media resource on career technology topics.