Viral marketing (Topical Term)

Work cat.: Perry, R. Viral marketing in a week, 2002.

Concise Oxford dictionary, via WWW, Nov. 18, 2003 (Viral marketing. A marketing technique whereby information about a company s goods or services is passed electronically from one Internet user to another)

Dictionary of the Internet in computing, via WWW, Nov. 18, 2003 (Viral marketing. Used to describe the word-of-mouth marketing of a product or service using the Internet. A good example of this approach was the marketing of the HotMail free email service. Subscribers to this service could only send emails with advertising messages)

WWW, Jan. 15, 2004 (Viral marketing; viral advertising; contagious marketing)

Here are entered works on an Internet marketing and advertising technique that propagates a marketing message by inducing Web sites or users to pass it on to other sites or users.