MTU Cork Library Catalogue

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Advertising cards. (Topical Term)

Preferred form: Advertising cards.
Used for/see from:
  • Cards, Advertising
  • Show cards
  • Trade cards
  • Tradesmen s cards
See also:

Archer, B. Trade literature cataloguing and classification guidelines, 2004: PDF p. 4 (Trade literature can be defined as promotional literature produced by, or on behalf of, manufacturers or retailers describing goods for sale. Historic examples of trade literature include trade cards, bill-heads and price lists as well as more extensive multi-paged catalogues. Current examples of trade literature can appear in a range of formats including data sheets, brochures, catalogues, loose-leaf binders, microfiche, CD-ROMs and most recently web pages.)

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