Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 45584

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: sh 94006574

003 - CONTROL NUMBER IDENTIFIER

• control field: DLC

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20171120153912.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 031212i| anannbabn |a ana

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: sh 94006574

040 ## - CATALOGING SOURCE

• Original cataloging agency: DLC
• Transcribing agency: DLC
• Modifying agency: DLC
• Modifying agency: UkOxU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Word-of-mouth advertising

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Control subfield: g
• Topical term or geographic name entry element: Advertising

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Business referrals

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Viral marketing

670 ## - SOURCE DATA FOUND

• Source citation: UMI business vocab.
• Information found: (Word of mouth advertising)

670 ## - SOURCE DATA FOUND

• Source citation: BPI.

670 ## - SOURCE DATA FOUND

• Source citation: Imber, J. Dict. of advertising and direct mail terms.