MTU Cork Library Catalogue

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Advertising fliers (Topical Term)

This authority is not used in any records.
Preferred form: Advertising fliers
Used for/see from:
  • Circulars, Advertising
  • Fliers, Advertising
  • Flyers, Advertising
  • Handbills, Advertising
See also:

Archer, B. Trade literature cataloguing and classification guidelines, 2004: PDF p. 4 (Trade literature can be defined as promotional literature produced by, or on behalf of, manufacturers or retailers describing goods for sale. Historic examples of trade literature include trade cards, bill-heads and price lists as well as more extensive multi-paged catalogues. Current examples of trade literature can appear in a range of formats including data sheets, brochures, catalogues, loose-leaf binders, microfiche, CD-ROMs and most recently web pages.)

The ALA glossary of library and information science, 1983 (trade literature: Catalogs and other advertising or promotional material distributed by business firms, usually free of charge)

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