Advertising fliers (Topical Term)
- Circulars, Advertising
- Fliers, Advertising
- Flyers, Advertising
- Handbills, Advertising
- Broader heading: Advertising, Newspaper
- Broader heading: Trade literature
Archer, B. Trade literature cataloguing and classification guidelines, 2004: PDF p. 4 (Trade literature can be defined as promotional literature produced by, or on behalf of, manufacturers or retailers describing goods for sale. Historic examples of trade literature include trade cards, bill-heads and price lists as well as more extensive multi-paged catalogues. Current examples of trade literature can appear in a range of formats including data sheets, brochures, catalogues, loose-leaf binders, microfiche, CD-ROMs and most recently web pages.)
The ALA glossary of library and information science, 1983 (trade literature: Catalogs and other advertising or promotional material distributed by business firms, usually free of charge)