MTU Cork Library Catalogue

Advertising by design (Record no. 85739)

MARC details
000 -LEADER
fixed length control field 03519cam a22003854a 4500
001 - CONTROL NUMBER
control field ocm16087761
003 - CONTROL NUMBER IDENTIFIER
control field IE-CoIT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230831122115.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100207s2010 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010004726
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470362686 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470912997 (e-book)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Landa, Robin.
9 (RLIN) 46664
245 10 - TITLE STATEMENT
Title Advertising by design
Medium [electronic book] :
Remainder of title generating and designing creative ideas across media /
Statement of responsibility, etc. Robin Landa.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent online resource (xv, 271 p.) :
Other physical details ill. (chiefly col.)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 259-261) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What is advertising? The purpose of advertising. Who creates advertising? Ethics -- The project process. Six phases of the project process : the creative brief -- Creative thinking. Tools that stimulate creative thinking -- The brand idea. Understanding the brand or group. The big idea. The brand idea -- The big idea. Looking for an insight. Visual brief collage board. Concept-generation process. Thinking creatively : more points of departure for conceptualization. Let's end this discussion of idea generation with a question -- Copywriting. What comes first-the line or the visual? -- Approaches. Deconstructing Model frameworks. How to convey the advertising message. Approaches -- Typography and visualization. Designing with type. Visualization. Images. Basics of visualizing form. Integrating type & image -- Composition. What is composition? Three basic structures : type-driven, image-driven, and visual-verbal synergy. Basic design principles for single and multiple page applications for print and screen. Directing the viewer through a composition. Multiple pages & modularity. The grid. Visual basics for screen-based media motion -- Campaigns & storytelling. What is a campaign? What makes a campaign effective? Storytelling. Grabbing attention -- Designing for print. Print basics. Considerations for print -- Designing for motion, broadcast & broadband. And now a word from our sponsors... basics for screen-based media. Considerations for motion. Considerations for TV, videos, & web films. Videos. About motion and motion graphics -- Designing for websites. Websites. Website basics. Website development. Platforms/owned media -- Designing for mobile. Mobile basics. Considerations for mobile -- Designing for social media and unconventional marketing. Considerations for social media. Viral intent. Unconventional advertising. Considerations for unconventional advertising.
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name CIT Module DESI 7005 -
Reading level Core reading.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.:
Agency responsible for reproduction ProQuest LibCentral.<br/>
Note about reproduction Model of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 33679
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creative ability in business.
9 (RLIN) 35951
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books
Source of term lcsh.
856 40 - ELECTRONIC LOCATION AND ACCESS
Public note E-book
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/munster/detail.action?docID=644880">https://ebookcentral.proquest.com/lib/munster/detail.action?docID=644880</a>
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11002311
b 121214
c 110316
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type e-BOOK
-- 96140
-- Brian O Neill
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) b
b 1
c
d
e
f
g
h
i
j 57.46
k e
l d503
m 2011-09-26
n
o 4
p
q 2011-09-29
r
s
t a
u
v 53797
w
x
y 0
z .o10113496
961 ## - LOCAL CODES
d 400
-- CW
e 0 copies of this ed. in the CIT Library. 1 copy of the 2004 ed. in the CIT Library.
f DESI7005*
h CORE
b Order printed 03-10-2011 14:02
l b
m d503
998 ## - LOCAL CONTROL INFORMATION (RLIN)
a b
Operator's initials, OID (RLIN) 111005
Cataloger's initials, CIN (RLIN) a
First Date, FD (RLIN) @
Local -
-- eng
-- nju
h 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Available for Loan MTU Bishopstown Library MTU Bishopstown Library eBook 02/02/2018   659.1 02/02/2018 02/02/2018 e-BOOK

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