MARC details
000 -LEADER |
fixed length control field |
03519cam a22003854a 4500 |
001 - CONTROL NUMBER |
control field |
ocm16087761 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
IE-CoIT |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230831122115.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cn||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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100207s2010 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010004726 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470362686 (paperback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470912997 (e-book) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Landa, Robin. |
9 (RLIN) |
46664 |
245 10 - TITLE STATEMENT |
Title |
Advertising by design |
Medium |
[electronic book] : |
Remainder of title |
generating and designing creative ideas across media / |
Statement of responsibility, etc. |
Robin Landa. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
John Wiley & Sons, |
Date of publication, distribution, etc. |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
online resource (xv, 271 p.) : |
Other physical details |
ill. (chiefly col.) |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 259-261) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
What is advertising? The purpose of advertising. Who creates advertising? Ethics -- The project process. Six phases of the project process : the creative brief -- Creative thinking. Tools that stimulate creative thinking -- The brand idea. Understanding the brand or group. The big idea. The brand idea -- The big idea. Looking for an insight. Visual brief collage board. Concept-generation process. Thinking creatively : more points of departure for conceptualization. Let's end this discussion of idea generation with a question -- Copywriting. What comes first-the line or the visual? -- Approaches. Deconstructing Model frameworks. How to convey the advertising message. Approaches -- Typography and visualization. Designing with type. Visualization. Images. Basics of visualizing form. Integrating type & image -- Composition. What is composition? Three basic structures : type-driven, image-driven, and visual-verbal synergy. Basic design principles for single and multiple page applications for print and screen. Directing the viewer through a composition. Multiple pages & modularity. The grid. Visual basics for screen-based media motion -- Campaigns & storytelling. What is a campaign? What makes a campaign effective? Storytelling. Grabbing attention -- Designing for print. Print basics. Considerations for print -- Designing for motion, broadcast & broadband. And now a word from our sponsors... basics for screen-based media. Considerations for motion. Considerations for TV, videos, & web films. Videos. About motion and motion graphics -- Designing for websites. Websites. Website basics. Website development. Platforms/owned media -- Designing for mobile. Mobile basics. Considerations for mobile -- Designing for social media and unconventional marketing. Considerations for social media. Viral intent. Unconventional advertising. Considerations for unconventional advertising. |
526 0# - STUDY PROGRAM INFORMATION NOTE |
Program name |
CIT Module DESI 7005 - |
Reading level |
Core reading. |
533 ## - REPRODUCTION NOTE |
Type of reproduction |
Electronic reproduction.: |
Agency responsible for reproduction |
ProQuest LibCentral.<br/> |
Note about reproduction |
Model of access: World Wide Web. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
9 (RLIN) |
33679 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Creative ability in business. |
9 (RLIN) |
35951 |
655 #7 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books |
Source of term |
lcsh. |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Public note |
E-book |
Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/munster/detail.action?docID=644880">https://ebookcentral.proquest.com/lib/munster/detail.action?docID=644880</a> |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11002311 |
b |
121214 |
c |
110316 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
e-BOOK |
-- |
96140 |
-- |
Brian O Neill |
960 ## - PHYSICAL LOCATION (RLIN) |
Physical location, PLOC (RLIN) |
b |
b |
1 |
c |
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d |
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e |
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f |
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g |
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h |
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i |
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j |
57.46 |
k |
e |
l |
d503 |
m |
2011-09-26 |
n |
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o |
4 |
p |
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q |
2011-09-29 |
r |
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s |
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t |
a |
u |
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v |
53797 |
w |
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x |
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y |
0 |
z |
.o10113496 |
961 ## - LOCAL CODES |
d |
400 |
-- |
CW |
e |
0 copies of this ed. in the CIT Library. 1 copy of the 2004 ed. in the CIT Library. |
f |
DESI7005* |
h |
CORE |
b |
Order printed 03-10-2011 14:02 |
l |
b |
m |
d503 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
a |
b |
Operator's initials, OID (RLIN) |
111005 |
Cataloger's initials, CIN (RLIN) |
a |
First Date, FD (RLIN) |
@ |
Local |
- |
-- |
eng |
-- |
nju |
h |
0 |