MARC details
000 -LEADER |
fixed length control field |
01798nam a22003618a 4500 |
001 - CONTROL NUMBER |
control field |
ocn141381353 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
IE-CoIT |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210917062539.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070604r20072006enk 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781403984906 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1403984905 |
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
T53249 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
.b65288361 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UKM |
Transcribing agency |
UKM |
Modifying agency |
BAKER |
-- |
YDXCP |
-- |
OSU |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
OSUU |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Adamson, Allen P. |
9 (RLIN) |
105613 |
245 10 - TITLE STATEMENT |
Title |
Brandsimple : |
Remainder of title |
how the best brands keep it simple and succeed / |
Statement of responsibility, etc. |
Allen P. Adamson. |
246 1# - VARYING FORM OF TITLE |
Title proper/short title |
Brand simple : how the best brands keep it simple and succeed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Basingstoke : |
Name of publisher, distributor, etc. |
Palgrave Macmillan, |
Date of publication, distribution, etc. |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 230 p. ; |
Dimensions |
24 cm. + |
Accompanying material |
pbk. |
500 ## - GENERAL NOTE |
General note |
Originally published: 2006. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part I: What the best brands know -- Start with the basics -- A short history of the world of brands - really short -- What's changed since 1970 and what it means to brands -- Part II: How the best brands succeed -- Step One: Establish your brand idea -- Step Two: Capture the essence of your idea -- Step Three: Get your employees engaged in the idea -- Step Four: Consider your brand's name -- Step Five: Create branding signals beyond the name -- Ten mental files to Save As -- A final simple thought. |
526 0# - STUDY PROGRAM INFORMATION NOTE |
Program name |
CIT Module DESI 7004 - |
Reading level |
Core reading. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products |
General subdivision |
Philosophy. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
9 (RLIN) |
92256 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11002153 |
b |
170502 |
c |
110315 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
Source of classification or shelving scheme |
Dewey Decimal Classification |
960 ## - PHYSICAL LOCATION (RLIN) |
Physical location, PLOC (RLIN) |
c |
b |
1 |
c |
|
d |
|
e |
|
f |
|
g |
|
h |
|
i |
|
j |
14.31 |
k |
b |
l |
d503 |
m |
2011-10-11 |
n |
|
o |
0 |
p |
|
q |
2012-08-21 |
r |
|
s |
|
t |
a |
u |
|
v |
51378 |
w |
|
x |
|
y |
0 |
z |
.o10113447 |
961 ## - LOCAL CODES |
a |
T53249 |
d |
CW |
e |
0 |
f |
DESI7004* |
h |
CORE |
b |
Order printed 21-10-2011 14:56 |
l |
c |
m |
d503 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
a |
c |
Operator's initials, OID (RLIN) |
110315 |
Cataloger's initials, CIN (RLIN) |
m |
First Date, FD (RLIN) |
a |
Local |
- |
-- |
eng |
-- |
enk |
h |
0 |