MTU Cork Library Catalogue

Brandsimple : (Record no. 85723)

MARC details
000 -LEADER
fixed length control field 01798nam a22003618a 4500
001 - CONTROL NUMBER
control field ocn141381353
003 - CONTROL NUMBER IDENTIFIER
control field IE-CoIT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210917062539.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070604r20072006enk 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781403984906
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1403984905
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier T53249
035 ## - SYSTEM CONTROL NUMBER
System control number .b65288361
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency BAKER
-- YDXCP
-- OSU
049 ## - LOCAL HOLDINGS (OCLC)
Holding library OSUU
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Adamson, Allen P.
9 (RLIN) 105613
245 10 - TITLE STATEMENT
Title Brandsimple :
Remainder of title how the best brands keep it simple and succeed /
Statement of responsibility, etc. Allen P. Adamson.
246 1# - VARYING FORM OF TITLE
Title proper/short title Brand simple : how the best brands keep it simple and succeed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Basingstoke :
Name of publisher, distributor, etc. Palgrave Macmillan,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 230 p. ;
Dimensions 24 cm. +
Accompanying material pbk.
500 ## - GENERAL NOTE
General note Originally published: 2006.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part I: What the best brands know -- Start with the basics -- A short history of the world of brands - really short -- What's changed since 1970 and what it means to brands -- Part II: How the best brands succeed -- Step One: Establish your brand idea -- Step Two: Capture the essence of your idea -- Step Three: Get your employees engaged in the idea -- Step Four: Consider your brand's name -- Step Five: Create branding signals beyond the name -- Ten mental files to Save As -- A final simple thought.
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name CIT Module DESI 7004 -
Reading level Core reading.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Philosophy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 92256
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11002153
b 170502
c 110315
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Source of classification or shelving scheme Dewey Decimal Classification
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) c
b 1
c
d
e
f
g
h
i
j 14.31
k b
l d503
m 2011-10-11
n
o 0
p
q 2012-08-21
r
s
t a
u
v 51378
w
x
y 0
z .o10113447
961 ## - LOCAL CODES
a T53249
d CW
e 0
f DESI7004*
h CORE
b Order printed 21-10-2011 14:56
l c
m d503
998 ## - LOCAL CONTROL INFORMATION (RLIN)
a c
Operator's initials, OID (RLIN) 110315
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
Local -
-- eng
-- enk
h 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Available for Loan MTU Bishopstown Library MTU Bishopstown Library Lending 21/08/2012 16.50 10   658.827 00169865 11/02/2020 28/01/2020 1 16.50 20/11/2017 General Lending

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