The application of viral marketing to the Irish film industry / (Record no. 83324)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00922nam a2200265 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IE-CoMTU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221212121329.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | THESES PRESS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Mahony, Stephen. |
| 245 14 - TITLE STATEMENT | |
| Title | The application of viral marketing to the Irish film industry / |
| Statement of responsibility, etc. | Stephen O'Mahony. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cork : |
| Name of publisher, distributor, etc. | CIT, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 163 p. ; |
| Dimensions | 30 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | MBS - Management and Marketing. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (MBS) - Cork Institute of Technology, 2009. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: p. 137-161. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Viral marketing. |
| 9 (RLIN) | 80201 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 9 (RLIN) | 45689 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce |
| General subdivision | Social aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Motion picture industry |
| Geographic subdivision | Ireland |
| General subdivision | Marketing. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10977806 |
| b | 120402 |
| c | 100813 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 100813 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | ie |
| h | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | MTU Bishopstown Library | MTU Bishopstown Library | Thesis | 13/08/2010 | THESES PRESS | 00156450 | 20/11/2017 | 1 | 25.00 | 31/03/2021 | Reference |