Creating powerful brands in consumer, service, and industrial markets / (Record no. 7933)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01823 am a2200385 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0750622407 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980925s1998 enka b 001 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98202117 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750622407 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T23253 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T23254 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Chernatony, L. |
| Fuller form of name | (Leslie) |
| 9 (RLIN) | 20458 |
| 245 10 - TITLE STATEMENT | |
| Title | Creating powerful brands in consumer, service, and industrial markets / |
| Statement of responsibility, etc. | Leslie de Chernatony and Malcolm McDonald. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | Boston : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 430 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. + |
| Accompanying material | pbk. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | CIM professional |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Creating powerful brands. 1992. |
| 500 ## - GENERAL NOTE | |
| General note | "Published in association with the Chartered Institute of Marketing.". |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One: Foundations of brand management -- Why it is important to create powerful brands -- Understanding the branding process -- Part Two: Brand management in different sectors -- How consumers choose brands -- How consumer brands satisfy social and psychological needs -- Business to business branding -- Service brands -- Retailer issues in branding -- Part Three: Winning the brands battle -- How powerful brands beat competitors -- The challenge of developing and sustaining added values -- Brand planning -- Brand evaluation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 9 (RLIN) | 34755 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Planning |
| 9 (RLIN) | 41122 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 39554 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 9 (RLIN) | 16927 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | De Chernatony, L. |
| Fuller form of name | (Leslie). |
| Title of a work | Creating powerful brands. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10114518 |
| b | 170427 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 969 00 - LOCAL CODES | |
| a | 46783 |
| 979 00 - LOCAL CODES | |
| a | M'OC |
| b | 25 JAN 1999 |
| 989 00 - LOCAL CODES | |
| a | M'OC |
| b | 10 FEB 1999 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | enk |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 29.95 | 52 | 5 | 658.827 | 00074594 | 14/05/2019 | 07/12/2018 | 1 | 29.95 | 20/11/2017 | General Lending | |||
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 29.95 | 42 | 1 | 658.827 | 00074595 | 23/04/2018 | 09/04/2018 | 1 | 29.95 | 20/11/2017 | General Lending |