Building strong brands / (Record no. 41956)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01344cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm00670301 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210831062552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950503s1996 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 95009238 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 002900151X |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T31015 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 5417 |
| 245 10 - TITLE STATEMENT | |
| Title | Building strong brands / |
| Statement of responsibility, etc. | David A. Aaker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Free Press, |
| Date of publication, distribution, etc. | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 380 p. : |
| Other physical details | ill.; |
| Dimensions | 25 cm. + |
| Accompanying material | hbk. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 359-366) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is a strong brand? -- The Saturn story -- The brand identity system -- Organizational associations -- Brand personality -- Identity implementation -- Brand strategies over time -- Managing brand systems -- Leveraging the brand -- Measuring brand equity across products & markets -- Organizing for brand building. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 9 (RLIN) | 34755 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Intangible property. |
| 9 (RLIN) | 38646 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 9 (RLIN) | 39467 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10533783 |
| b | 170427 |
| c | 020213 |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | c |
| b | 1 |
| c | |
| d | |
| e | |
| f | |
| g | |
| h | |
| i | |
| j | 23.46 |
| k | b |
| l | d302 |
| m | 2002-02-13 |
| n | |
| o | f |
| p | |
| q | 2002-12-02 |
| r | |
| s | |
| t | a |
| u | |
| v | c0100 |
| w | |
| x | |
| y | 0 |
| z | .o10001293 |
| 961 ## - LOCAL CODES | |
| c | stg17.00 |
| f | 99211484 Hackett, Aoife. |
| l | c |
| m | d302 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 020213 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | nyu |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 02/12/2002 | 31.36 | 28 | 8 | 658.827 | 00092401 | 20/11/2017 | 1 | 31.36 | 20/11/2017 | General Lending |