MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01480pam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocm03904721 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180221080314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
910208s1991 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
91010380 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0029001013 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
T31016 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| 9 (RLIN) |
5417 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Managing brand equity : |
| Remainder of title |
capitalizing on the value of a brand name / |
| Statement of responsibility, etc. |
David A. Aaker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Free Press ; |
| Place of publication, distribution, etc. |
Toronto : |
| Name of publisher, distributor, etc. |
Maxwell Macmillan Canada ; |
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Maxwell Macmillan International, |
| Date of publication, distribution, etc. |
c1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 299 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 277-287) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is brand equity? -- Brand loyalty -- Brand awareness -- Perceived quality -- Brand associations: The positioning decision -- The measurement of brand associations -- Selecting, creating and maintaining associations -- The name, symbol and slogan -- Brand extensions: The good, the bad and the ugly -- Revitalizing the brand -- Global branding and a recap. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
34755 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Intangible property. |
| 9 (RLIN) |
38646 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10533771 |
| b |
170427 |
| c |
020213 |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
c |
| b |
1 |
| c |
|
| d |
|
| e |
|
| f |
|
| g |
|
| h |
|
| i |
|
| j |
34.50 |
| k |
b |
| l |
d302 |
| m |
2002-02-13 |
| n |
|
| o |
f |
| p |
|
| q |
2002-12-02 |
| r |
|
| s |
|
| t |
a |
| u |
|
| v |
c0100 |
| w |
|
| x |
|
| y |
0 |
| z |
.o10001281 |
| 961 ## - LOCAL CODES |
|---|
| c |
stg25.00 |
| f |
99211484 Hackett, Aoife. |
| l |
c |
| m |
d302 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| a |
c |
| Operator's initials, OID (RLIN) |
020213 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| Local |
- |
| -- |
eng |
| -- |
nyu |
| h |
0 |