MTU Cork Library Catalogue

Marketing research : (Record no. 3251)

MARC details
000 -LEADER
fixed length control field 01952 am a22002897a 4500
001 - CONTROL NUMBER
control field ocm0079136702
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980309 1998 000 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0079136702
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier T22167
040 ## - CATALOGING SOURCE
Modifying agency OCoLC
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sudman, Seymour.
9 (RLIN) 5109
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title a problem solving approach /
Statement of responsibility, etc. Seymour Sudman and Edward Blair.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York ;
-- London :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xli, 737 p. :
Other physical details ill. ;
Dimensions 27 cm. +
Accompanying material hbk.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: An overview of marketing research -- An introduction to marketing research -- The marketing information system -- Managing marketing research -- An overview of data sources -- Typical ways of answering common research questions -- Part 2: Sources of market research data -- Secondary and syndicated data -- Conducting surveys -- Conducting focus groups and depth interviews -- Conducting experiments -- Part 3: Tools for primary data collection -- Asking questions -- Designing a questionnaire -- Questionnaire Workshop: Evaluating questionnaires -- Sampling -- Determining sample size and increasing sample efficiency -- Part 4: Analyzing data -- Preparing data for analysis -- Univariate data analysis -- Bivariate data analysis -- Multivariate analysis with dependent variables -- Multivariate grouping procedures -- Part 5: Issues in research management -- Communicating research results -- International marketing research -- Ethical issues is marketing research -- Current issues in marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 39562
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
9 (RLIN) 37156
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Blair, Edward,
Dates associated with a name 1923-
9 (RLIN) 100029
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10044905
b 170503
c 011116
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 44319
979 00 - LOCAL CODES
a M'OC
b 09 MAR 1998
989 00 - LOCAL CODES
a M'OC
b 01 JUL 1998
998 ## - LOCAL CONTROL INFORMATION (RLIN)
a c
Operator's initials, OID (RLIN) 011115
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
Local -
-- eng
-- nyu
h 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Available for Loan MTU Bishopstown Library MTU Bishopstown Library Lending 16/11/2001 88.18 2 1 658.83 00070555 20/11/2017 1 88.18 20/11/2017 General Lending

Powered by Koha