Principles of service marketing and management / (Record no. 29568)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01903 am a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm013676875x |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981028s1999 njua b 001 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98049946 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 013676875X |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T28205 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T28206 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher H. |
| 9 (RLIN) | 3242 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of service marketing and management / |
| Statement of responsibility, etc. | Christopher Lovelock and Lauren Wright. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 414 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. + |
| Accompanying material | hbk. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 388-396) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One: Understanding services -- Why study services? -- Understanding service processes -- Customer contact with service organizations -- Service from the customer's viewpoint -- Part Two: Creating value through service -- Productivity and quality: Two sides of the same coin -- Managing relationships and building customer loyalty -- Complaint handling and service recovery -- Part Three: Service marketing strategy -- Service positioning and design -- Adding value with supplementary product elements -- Designing service delivery systems -- Price and other costs of service -- Customer education and service promotion -- Part Four: Integrating marketing with operations and human resource management -- Tools for service marketers -- Balancing demand and capacity -- Managing waiting lines and reservations -- Service employees: From recruitment to retention. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| Geographic subdivision | United States. |
| 9 (RLIN) | 80885 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wright, Lauren. |
| 9 (RLIN) | 25362 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10378650 |
| b | 170228 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 969 00 - LOCAL CODES | |
| a | 54219 |
| 979 00 - LOCAL CODES | |
| a | LL |
| b | 22 FEB 2001 |
| 989 00 - LOCAL CODES | |
| a | LL |
| b | 05 APR 2001 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | nju |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 38.47 | 25 | 6 | 658.8 | 00075425 | 20/11/2017 | 1 | 38.47 | 20/11/2017 | General Lending | |||
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 38.47 | 22 | 4 | 658.8 | 00075426 | 08/11/2022 | 1 | 38.47 | 20/11/2017 | General Lending |