MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01473 am a22002775a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocm0749406976 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
930907s1992 enka rb 001 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
93119141 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0749406976 |
| 040 ## - CATALOGING SOURCE |
|---|
| Modifying agency |
OCoLC |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng fre |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kapferer, Jean-Noël. |
| 9 (RLIN) |
3147 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic brand management : |
| Remainder of title |
new approaches to creating and evaluating brand equity / |
| Statement of responsibility, etc. |
Jean-Noel Kapferer, [translated by Philip Gibbs]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Place of publication, distribution, etc. |
[Paris], France : |
| Name of publisher, distributor, etc. |
Les Editions d'Organisation, |
| Date of publication, distribution, etc. |
1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
230 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliography: (pages 213-218) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: Managing brand equity: From brand value to brand values -- Part One: Understanding brands -- What's in a brand? The logic of branding -- Brand identity -- Sources of identity -- Part Two: Brand management -- Creating a brand -- Managing the time factor: Identity and change -- Brand extension -- Brand - product relationships -- The brand portfolio -- Going international -- Part Three: The brand in perspective -- Brand, products, enterprise and institution -- Financial evaluation of brands. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management. |
| 9 (RLIN) |
105536 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10332236 |
| b |
170428 |
| c |
011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 969 00 - LOCAL CODES |
|---|
| a |
4947 |
| 979 00 - LOCAL CODES |
|---|
| a |
OB2 |
| b |
01 NOV 2001 |
| 989 00 - LOCAL CODES |
|---|
| a |
OB2 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| a |
c |
| Operator's initials, OID (RLIN) |
011115 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| Local |
- |
| -- |
eng |
| -- |
enk |
| h |
0 |