Perspectives on strategic marketing management / (Record no. 2012)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00877 am a22002898a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0205079229 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 820625s1983 xxua rb 000 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 82011516 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0205079229 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | V52985 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 245 00 - TITLE STATEMENT | |
| Title | Perspectives on strategic marketing management / |
| Statement of responsibility, etc. | edited by Roger A. Kerin and Robert A. Peterson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Allyn and Bacon, |
| Date of publication, distribution, etc. | 1983. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 483 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 39558 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 9 (RLIN) | 2824 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Robert A. |
| Fuller form of name | (Robert Allen), |
| Dates associated with a name | 1944- |
| 9 (RLIN) | 5224 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10026551 |
| b | 110429 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 969 00 - LOCAL CODES | |
| a | 11661 |
| 979 00 - LOCAL CODES | |
| a | OB2 |
| b | 01 NOV 2001 |
| 989 00 - LOCAL CODES | |
| a | OB2 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | mau |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Store Item | 16/11/2001 | 1 | 658.8 | 00027249 | 20/11/2017 | 1 | 25.00 | 31/03/2021 | General Lending |