Brands : (Record no. 16975)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01838 am a22002897a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0333659090 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991208 1998 000 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333659090 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333659082 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T25535 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 245 00 - TITLE STATEMENT | |
| Title | Brands : |
| Remainder of title | the new wealth creators / |
| Statement of responsibility, etc. | edited by Susannah Hart and John Murphy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | MacMillan, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 224 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is branding? / John Murphy -- The history of branding / Adrian Room -- New Brand Development / Pamela Robertson -- Developing New Brand Names / Susannah Hart -- Brand Packaging / Chris Lightfoot and Richard Gerstman -- Researching Brands / Katriona Campbell -- Branding the Corporation / Simon Mottram -- Brands as intellectual property / Janet Fogg -- Commercial Counterfeiting / Vincent Carratu -- Brands as financial assets / Alex Batchelor -- Brand licensing / Raymond Perrier -- Brand Franchising / Andrew Taylor -- International branding / William G. Tragos -- Branding in the European Union / John Murray -- Managing Retail Brands / Michael Jary and Andrew Wileman -- Commodity branding / Joe Pope, David Cullwick and Jo Kennelly -- Branding in the Pharmaceutical Industry / Andy Milligan -- Brand Revitalisation and Extension / David Andrew -- Managing the brand / Andrew Seth -- The future for brands / Susannah Hart. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 9 (RLIN) | 34755 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hart, Susannah. |
| 9 (RLIN) | 24861 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Murphy, John M., |
| Dates associated with a name | 1944- |
| 9 (RLIN) | 111351 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10229322 |
| b | 170427 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 969 00 - LOCAL CODES | |
| a | 50200 |
| 979 00 - LOCAL CODES | |
| a | LL |
| b | 08 DEC 1999 |
| 989 00 - LOCAL CODES | |
| a | LL |
| b | 04 FEB 2000 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | enk |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 23.07 | 43 | 10 | 658.827 | 00071064 | 15/11/2021 | 04/11/2021 | 1 | 23.07 | 20/11/2017 | General Lending |